Wacoal, Brand Manager

GET TO KNOW US

At Brown Thomas Arnotts, we are Reinventing Retail. Our purpose is to enrich our customer’s lives, which we achieve by living our values – Going Above and Beyond, Driving Creativity and Innovation, and Doing the Right Thing. We are one business with two iconic brands, bringing exciting experience to life through our digital and physical destinations. Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

The Wacoal Brand Manager will represent the brand within the lingerie department at Brown Thomas, delivering a world-class customer experience that reflects both the brand identity and our company values. You will act as a trusted style and product advisor, building long-term relationships with clients, driving sales, and ensuring the brand is showcased with excellence on the shop floor.

The successful candidate will demonstrate passion for luxury service, deep product knowledge, and the ability to connect authentically with customers. You will contribute to the success of your department by combining service excellence with commercial results.

• Customer Orientation & Relationship Management – Deliver personalised customer service, tailoring recommendations to individual needs and building lasting client relationships
• Sales Excellence & Business Acumen – Achieve and exceed individual sales targets while upholding the highest standards of luxury service
• Communication & Social Skills – Act as a confident brand storyteller, sharing product expertise and inspiring customers through engaging, professional interactions
• Collaboration & Teamwork – Work closely with colleagues across sales, stockroom, and online functions to ensure seamless brand representation and customer experience
• Adaptability & Resilience – Respond flexibly to new launches, seasonal priorities, and changing customer needs while remaining solutions-focused
• Digital Literacy & Customer Experience Innovation – Use CRM and clienteling tools (e.g., Whats App, loyalty app) to enhance customer engagement and drive repeat business
• Accountability & Integrity – Take ownership of personal results, brand standards, and compliance with company policies and values

• Lingerie experience preferred but not essential
• Customer Orientation & Relationship Management
• Sales Excellence & Business Acumen
• Communication & Social Skills
• Planning & Organisation
• Adaptability & Resilience
• Emotional Intelligence
• Collaboration & Teamwork
• Accountability & Integrity

We believe that every team member should have the opportunity to curate a meaningful career that enhances professional and personal development. That is why we foster a culture of belonging and inclusiveness where your voice is valuable. A great customer experience starts with a great people experience, and we’re proud to have been recognised by multiple industry bodies for our progressive workplace culture.

As a Brown Thomas Arnotts team member, you will benefit from:

• Competitive Salary
• Contributory Pension Scheme
• Competitive annual leave entitlement
• Team Member discount across the world’s most iconic brands
• Recognition Days for Volunteering & Wellbeing
• Wellbeing Initiatives
• Extensive Learning & Development Offerings
• Leading Talent Programmes
• Flexible Working Model
• Additional Benefits

Experience is our business: Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

We Are More Than Shops: We create enjoyable places, to excite, where people socialise, discover, learn and are inspired, and where local communities are enriched.

We are Curators: Our unique range of product and services are key to the sense of excitement that Brown Thomas Arnotts is renowned for, whether for a special day or every day, things that make our customer’s lives better.

We Care for Our People: We believe a great customer experience starts with a great people experience. That is why we promote a culture where talent is nurtured and where creativity and learning are valued.

We Succeed by Working Sustainably: We are community-focused…