Senior Vice President Sales - Middle East

Job

Position Overview :
The SVP Sales MEA will lead Future Log’s commercial organization, driving top-line growth, client acquisition, and strategic partnerships in the MEA region. This executive role is accountable for defining and executing Future Log’s go-to-market strategy, strengthening sales performance, and building a world-class sales organization aligned with the company’s mission to deliver cutting edge, could-based procure-to-pay solutions for the hospitality and gastronomy industries.

The ideal candidate is commercially sound and a data-driven leader with deep SaaS sales experience and a strong understanding of hospitality or B2B technology ecosystems in the MEA & ideally APAC region. They will combine strategic vision with operational rigor, balancing new market expansion with sustainable revenue growth and customer success.

• Define and lead the sales strategy
  , aligned with Future Log’s corporate goals and regional market opportunities.
• Translate company growth objectives into actionable sales plans with clear KPIs, territories, and revenue targets.
• Drive predictable, scalable, and profitable revenue growth across direct enterprise, channel, and partner sales.
• Identify and prioritize strategic markets and customer segments across MEA and potentially APAC.
• Partner with the COO and executive leadership to shape the long-term commercial vision of the company.

• Build and manage strategic relationships with hotel groups, hospitality chains, procurement networks, and food service operators.
• Develop a global enterprise sales motion while tailoring go-to-market approaches to local market needs.
• Lead high-value contract negotiations and multi-year commercial agreements with enterprise clients.
• Identify and develop partnership ecosystems with ERP providers, POS systems, and other hospitality tech platforms.

• Establish a data-driven sales management framework, including pipeline analytics, forecasting accuracy, and performance dashboards.
• Collaborate with Marketing, Product, and Customer Success to align go-to-market execution and customer lifecycle management.
• Implement modern sales enablement tools (CRM, automation, analytics) to optimize productivity and pipeline visibility.
• Ensure consistent global sales methodologies, pricing frameworks, and contract governance.

• Build, mentor, and lead a high-performing, regionally distributed sales organization.
• Define clear career paths, incentives, and performance frameworks for sales leadership and account teams.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Champion diversity, inclusion, and professional development across global teams.

• Partner closely with Customer Success to ensure strong post-sales engagement, retention, and upselling opportunities.
• Leverage client insights and market intelligence to inform product positioning and roadmap priorities.
• Establish Future Log as a trusted strategic partner within the global hospitality ecosystem.

• Own the global sales P&L, revenue forecasting, and budget planning in partnership with the CFO and operational and product related topics with COO, CTO, and head product.
• Monitor sales productivity, CAC, ARR growth, and deal margin optimization.
• Drive pricing discipline, profitability, and ROI on commercial initiatives.

• 10+ years of experience in progressive sales leadership roles, including at least 5 years in a Head of Sales / SVP Sales capacity within SaaS or hospitality technology.
• Proven success in scaling a B2B SaaS business with enterprise and mid-market clients across multiple geographies.
• Strong understanding of hospitality, gastronomy, or food service procurement ecosystems is highly advantageous.
• Demonstrated ability to build high-performing, geographically distributed sales teams and deliver consistent revenue growth.
• Expertise in enterprise sales, solution selling, and long-cycle deal management.
• Solid financial acumen with…