Business Development Manager

Career Area

Sales

When you join Caterpillar, you’re joining a global team that cares not just about the work we do but also about each other. We are makers, problem solvers, and future world builders who create stronger, more sustainable communities. We don’t just talk about progress and innovation – we make it happen with our customers, where we work and live. Together, we are building a better world so we can all enjoy living in it.

Caterpillar’s Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our commercial and industrial electric power customers. EPD supports a wide range of applications worldwide, from emergency power to combined heat and power for hospitals, and waste‑to‑power installations. With a history of more than 95 years in the electric power business, our team has world‑class expertise and a proven ability to adapt to changing demands.

We’re committed to providing sustainable and reliable solutions to our customers and to building a better, more sustainable world for future generations.

The Business Development Manager is responsible for leading all efforts related to establishing strong customer relationships, creating business leads, and driving sales of new products (Prime Power) and associated balance‑of‑plant equipment (switch gear, enclosure, CHP, etc.). You will plan, set, and achieve the business plan while driving overall sales and go‑to‑market strategies to promote the company’s products and services. You will be part of a team consisting of dedicated BD managers and industry consultant managers.

• Build strong customer relationships with key prime genset users, EPC and engineering firms
• Develop a robust pipeline for future sales of prime/continuously running power plants
• Ensure assigned customers have a “positive experience”
• Serve as the industry expert for Caterpillar’s genset portfolio in AME
• Identify gaps in product offerings and provide customer voice back to product groups
• Create go‑to‑market strategies to increase prime running generator‑set sales
• Lead projects to gain buy‑in for new market strategies

• Customer Focus: Knowledge of values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Industry Knowledge: Knowledge of the industry group, trends, directions, major issues, regulatory considerations, and trendsetters; ability to apply industry knowledge appropriately to diverse situations.
• Decision Making and Critical Thinking: Knowledge of the decision‑making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Account Management: Knowledge of account management; ability to manage day‑to‑day activities, providing services and support to existing clients.
• Value Selling: Knowledge of the principles and practices for selling products, technology, and services; ability to provide overall product/service value and differentiate support offerings that address clearly understood customer needs.

• 12 or more years of experience in the power generation industry, sales or aftermarket roles.
• Proven experience (7 years minimum) in a similar business development, customer‑facing role.
• Must be proficient in English. Arabic or French is a plus.
• Degree in mechanical or electrical engineering or a…