Marketing & Sales Operations Consultant

Job Description

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Join the EAME Distribution Team as a Marketing & Sales Operations Consultant, where you will lead the dealer sales lead and opportunity funnel management optimization across both areas of prime equipment and aftermarket. The Marketing & Sales Operations Consultant provides analysis, recommendations and training to optimize our dealer networks’ sales funnel management to deliver on our strategic Services Growth commitments. The Marketing & Sales Operations Consultant will work with Industry partners in both Aftermarket and Prime Sales, as well as the dealer network across Africa, Middle East, & Eurasia.

This role requires a unique blend of analytical skills, sales enablement tactics, and good communication/presentation skills. The successful candidate will demonstrate a strong understanding of sales funnel and sales enablement principles, can perform sales funnel analysis to provide funnel improvement insights, and a sales execution mindset. If you’re ready to make a significant impact and drive positive change, apply now!

EAME Distribution’s mission is to deliver superior customer experience, profitable market leadership and services growth through industry-best distribution performance. We provide governance and administration of Cat® dealers across Europe, Africa, the Middle East, and Eurasia.

This position of Marketing & Sales Operations Consultant will report to the Marketing and Sales Operations Manager of AME. In this role, the candidate is accountable to drive development and maturity of the dealer network’s sales funnel management processes. In line with Caterpillar’s Services Growth strategy, the candidate will support sales funnel improvement activities within the areas of opportunity stage management, prioritized service events, Condition Monitoring leads, and Customer led lead generation.

The role is accountable to drive dealer development within sales funnel management processes as an enabler of Caterpillar’s Services Growth Strategy.

• Responsible to drive the dealer sales funnel management process effectiveness.
• Provide support on lead planning and generation, lead and opportunity management, sales funnel management functions and sales campaign management.
• Provide improvement opportunities in efficiency and effectiveness in dealer network CRM management.
• Analyze Dealer sales funnel management stages to identify velocity and quality improvements.
• Lead workshops to map dealer processes, identify areas of improvement, produce quality recommendations and support execution through action plans and governance.
• Collaborate with Caterpillar Industries across Machines and Aftermarket to achieve mutual goals.
• Work with Global Process Owners and other divisions to define process capability improvements and enhancements to the Differentiated Dealer capabilities program.
• Marketing and Campaign Management and Lead and Opportunity Management Attributes.
• Demonstrated ability to effectively work and influence senior management teams in Sales and Service departments of our dealer network.

• Bachelor’s degree…