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Job Description & How to Apply Below
Job Purpose
The Sales Supervisor – Food Service Cash Van is responsible for managing, developing, and driving the performance of the van sales team within assigned territories. This role ensures effective route execution, sales growth, strong collection discipline, and operational excellence. The supervisor will also support recruitment, training, and implementation of best practices based on FMCG distribution (Frozen) standards in the UAE market.
Key Responsibilities Team Management & Development- Supervise and manage daily activities of the van sales team
- Set clear sales targets and monitor individual and team performance
- Coach, train, and develop van sales executives to improve performance and productivity
- Conduct regular field visits and joint market visits with sales executives
- Support recruitment, onboarding, and training of new sales team members
- Drive achievement of sales targets, volume growth, and market penetration
- Ensure proper route planning and coverage efficiency
- Monitor sales performance, productivity, and outlet coverage KPIs
- Identify opportunities to open new accounts and expand customer base
- Ensure effective product availability and in-market execution
- Monitor and enforce proper collection processes and cash handling
- Ensure timely collection and minimize overdue payments
- Control and monitor credit exposure in line with company policies
- Reduce financial risk and improve collection efficiency
- Monitor van stock management, returns, and product handling
- Ensure proper execution of company sales processes and policies
- Maintain accurate reporting of sales, collections, and operational KPIs
- Improve operational efficiency and route productivity
- Minimum 5 years of FMCG sales experience in UAE
- Minimum 2 years of experience in a supervisory role managing van sales or route sales teams
- Strong experience in food service, grocery, or traditional trade channels
- Strong leadership and team management skills
- Excellent knowledge of UAE FMCG distribution (Frozen) and van sales operations
- Strong understanding of route planning, sales execution, and collection processes
- Valid UAE driving license (mandatory).
- Familiar with van sales operations in UAE
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