Assistant Director of Sales - Leisure & Mice - voco

About Us

voco® is an upscale IHG brand that offers hotels that are dependable, distinct, and fun. Our hotels blend a relaxed atmosphere with a stylish, individual character. We believe that when you respect individuality, life gets interesting.

As Assistant Director of Sales – Leisure & MICE you will develop and implement strategies to achieve revenue and room‑night sales goals, set sales and marketing strategies, create tactical plans, and monitor results.

• Identify business trends and marketing opportunities that improve hotel performance.
• Work closely with each salesperson to identify opportunities and exceed revenue goals.
• Complete face‑to‑face sales calls (minimum 5 per day).
• Understand the Dubai market, competitors, economic trends and sell against them.
• Monitor segment and team productivity and targets for Leisure and MICE.
• Actively sell all hotel services through outside sales calls, telemarketing, entertainment, sales trips, events and other channels.
• Use negotiating skills and creative selling abilities to close business and maximize revenue.
• Build and strengthen relationships with existing and new customers to enable future bookings.
• Effectively manage and develop relationships with key internal external stakeholders.
• Maintain a central, up‑to‑date file of all rates, offers and promotions.

• Ensure complete department training hours as per policy.
• Recruit, select, orient, train, coach and counsel staff.
• Execute HR tasks: performance appraisals, coaching, counselling, discipline, grievance, colleague relations, compensation and benefits.
• Communicate values, strategies and objectives to the team.
• Build a healthy work culture through information sharing and colleague activities.

• Adhere to the Code of Conduct, Fire, Hygiene, Health and Safety policies.
• Promote efficiency, courtesy, high social skills and a positive attitude.
• Maintain excellent inter‑departmental relations and a professional appearance.

• Bachelor’s degree or higher in marketing or related field.
• Four or more years of experience in hospitality or hotel sales and marketing with direct supervisory experience.
• Strong knowledge of local businesses and business trends.

Competitive salary, benefits, career development, employee room discounts, and a supportive work culture. Join the global IHG family and experience voco® hospitality: dependable, distinct, and fun.