Head of Product & Pricing | Al-Futtaim Automotive

Head of Product & Pricing | Al-Futtaim Automotive

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

We are seeking a strategic, innovative, and commercially driven Head of Product Planning & Pricing to lead the development and execution of a fully integrated product planning and pricing strategy for Al-Futtaim Automotive. This role will shape brand equity, guide commercial performance, and influence product lifecycle direction, ensuring long term, sustainable growth. Based in Dubai, you will steer the overall strategy for Product, Price, Place, and Promotion while managing key relationships with the OEM and internal stakeholders.

• Drive and implement Brand Strategy to strengthen brand equity, market share, customer loyalty, and profitability
• Lead OEM relationship management, ensuring collaborative outcomes for Al Futtaim Automotive
• Oversee product lifecycle activities including positioning, packaging, and accessories, while influencing OEM planning and Group resources
• Manage end-to-end supply chain performance, ensuring optimized stock health from factory order to customer delivery
• Develop and execute strategic pricing and revenue management, ensuring competitive positioning, effective sales programs, and strong model profitability
• Build a customer relationship process supported by digital platforms, analytics, and strong communication strategies to enhance loyalty and retention
• Champion talent development, coaching, capability building, and succession planning within the team

• Bachelor’s Degree (MBA preferred)
• Minimum 15 years of experience in multinational automotive environments covering marketing, product planning, and brand management
• Strong strategic and structured business acumen across sales, marketing, product planning, and pricing
• Deep experience in B2C, B2B sales, and online/offline advertising

The role leads the Product Planning & Pricing function and works closely with Marketing, Product, and Pricing teams as well as stakeholders across Al Futtaim Automotive and Group companies. You will engage directly with the OEM and collaborate with multiple internal business units to support long-term growth.

• Experience with leading global automotive brands; distributor and OEM experience is highly advantageous
• Strong commercial instincts, passion for product, and the ability to thrive in a fast paced environment
• Highly analytical, data-driven mindset with excellent segmentation and insight interpretation skills
• Ability to drive commercial performance through measurable KPIs
• Operational agility—quick to assess situations, recommend actions, and deliver outcomes
• Excellent interpersonal, communication, and coaching skills with the ability to build strong teams and relationships
• Leadership style that is action-oriented, collaborative, and fosters accountability

A major division of the UAE-based Al-Futtaim Group of companies,
Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic…