Sales Executive; MENA

Company Description

Hype Energy+ is a dynamic and innovative functional products company led by former Formula 1® driver Bertrand Gachot since 2000. Originally established as a legacy energy drink brand,
Hype Energy+ has evolved into a global brand offering premium functional products with high-quality European ingredients. With a presence spanning continents, including the Middle East, Australia, Europe, Africa, and Latin America,
Hype Energy+ thrives on creativity, passion, and a commitment to innovation. We are dedicated to delivering exceptional experiences and inspiring our customers through a bold and story-driven approach.

This is a full-time, on-site role located in Dubai for a Sales Executive at Hype Energy+.

The Sales Executive will be responsible for:

• Assisting the Sales Director with daily business activities with existing clients in the MENA region.
• Mapping potential customers and generating new leads and business opportunities for the organisation in the region.
• Maintaining and growing sales within existing countries of distribution, together with local partners.
• Building and improving long-term relationships with customers.
• Executing strategic sales plan: annual sales forecast and regular reviews along with the Sales
• Assisting the Sales Director in pricing strategy as per Management's and CFO's input, and creating tools to keep pricing consistency.
• Identifying and discussing with the Sales Director the opportunities to improve the sales process.
• Following up on lead status, negotiations with new partners, and the renewal of agreements, and on market visits.
• Supporting customers, including preparation of contracts (EDA's, NDA's, Commission Agreements) & product registration processes, as well as daily customer problem solving with the support of Sales Administrators.
• Developing and overseeing the implementation of sales analysis tools or shared tools with other departments.
• Reporting to the Sales Director and Management on sales activity.
• Working with the Sales Director and the Trade Marketing team on the development of trade marketing tools.
• Working collaboratively with guidance from the Sales Director with Innovation, Supply Chain & Marketing departments on product trends, competitor analysis, and customised sales strategy per country of distribution.

• 3-4 years of proven sales experience within FMCG
  , preferably in beverages, food, or consumer goods
• Fluent/Native in English and Arabic (French would be a plus)
• Experience with sales in the MENA region
• Willingness to travel within assigned territories
• Bachelor’s degree in Business or International Sales
• Hands-on, self-driven, and comfortable working with limited structure
• Demonstrated success in developing new markets, distributors, and key accounts
• Solid understanding of Traditional & Modern Trade
• Strong negotiation and closing skills
• Ability to build long-term relationships with distributors and key customers
• Excellent understanding of pricing, margins, promotions, and trade marketing
• Capable of independently managing the full sales cycle (prospecting, onboarding, growth)
• Strong analytical skills to monitor sales performance, forecasts, and market trends