From-Home Sales Development Executive
Job Description
We are looking for a dynamic and proactive Sales Development Executive to drive growth of our Away from Home business across the UAE. This role is operational and field-based, focusing on opening new accounts, expanding product range with existing customers, and securing long-term partnerships. While the role covers all Food service channels (Hotels, Restaurants, Cafés, Catering, QSR, Institutions, Wholesalers, etc.), special attention will be on developing restaurants, cafeterias, and wholesale accounts.
The position requires high contact with food professionals, procurement managers and head chefs of our key accounts. It reports directly to the Away from Home Manager UAE & Oman and will be full-time.
- Identify and secure new accounts across all Emirates, building strong relationships with restaurants, cafeterias, and wholesalers to increase distribution and sales.
- Expand product listings and increase SKUs sold per customer. Conduct product presentations, sampling sessions, and demos with chefs, procurement teams, and business owners.
- Work side‑by‑side with distributor sales teams to execute joint customer visits, drive distributor focus beyond Dubai into Abu Dhabi, Sharjah, and Northern Emirates, and motivate distributor sales reps to achieve agreed targets.
- Ensure product trials convert into repeat business, track orders and address customer issues promptly.
- Collect customer feedback and competitor intelligence (pricing, promotions, new launches) and share insights to support AFH strategy development.
- Maintain a clear pipeline of prospects and conversions; submit weekly activity and performance reports.
- 2–3 years of Food service sales experience in the UAE (distributor or FMCG background preferred).
- Proven ability to open new accounts and grow distribution in restaurants, cafeterias, and wholesalers.
- Hands‑on, field‑oriented approach with willingness to cover all Emirates.
- Strong customer‑facing skills: relationship‑building, negotiation, and closing.
- Strong communication and networking skills.
- Must demonstrate a contagious passion for food.
- Proactive attitude and collaborative mindset to network on a cross‑functional level.
- Ability to work under pressure.
- Fluent in English;
Hindi, Arabic an advantage. - Valid UAE driving license & car is a must.
Dubai Office
Equal Opportunity EmployerKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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