Senior Brand Trainer - Tory Burch, Middle East

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps.

Our Senior Brand Trainer is responsible for imparting knowledge and awareness of the Luxury Gifts or Fashion or Beauty category by using best training practices. The Trainer will also research and localise materials on the category and brand, and in collaboration with Group L&D, will develop the training material to be delivered. The Senior Brand Trainer will support the front-liners with on-the-job learning, as well as with monitoring performance and training needs analysis.

• Develop and implement a yearly training strategy aligned with brand objectives, retail priorities, and business goals.
• Identify training needs through performance analysis, business KPIs, and stakeholder input.
• Collaborate with Chalhoub University to design and implement innovative training strategies and learning journeys.

• Create and deliver engaging and impactful training sessions (in-store, classroom, and digital).
• Develop and implement follow-up strategies after training delivery to ensure knowledge retention and behavioral change.
• Measure training effectiveness through assessments, feedback, and performance indicators.
• Track progress against action plans and adjust training approaches as needed.

• Observe and analyse team performance on the shopfloor, assessing selling skills, customer experience, and brand standards.
• Create specific, tailored action plans for individuals and teams based on performance gaps.
• Provide ongoing coaching and feedback in partnership with store management.
• Support managers in reinforcing training initiatives on the shopfloor.

• Collaborate closely with the brand to receive product knowledge and training tools.
• Ensure training content is accurate, up-to-date, and aligned with brand guidelines.
• Act as a key liaison between the brand, retail teams, and training stakeholders.

• Stay up to date with fashion trends, market developments, and competitor activities.
• Integrate trend and fashion world insights into training content to enhance selling confidence and customer engagement.

• Monitor training outcomes and provide regular reporting on performance improvement.
• Share insights and recommendations to continuously improve training content and delivery methods.

• Experience with in a store leadership role in fashion retail or a training role within fashion retail.
• Flexibility to travel; the role will be based in stores with the UAE and require travel across the stores in the Middle East.

We will help shape your journey through enriching experiences, learning and development opportunities, and exposure to different assignments within your role or through internal mobility. We offer a competitive benefits package that includes health care, child education contribution, remote and flexible working policies, and exclusive employee discounts.

It takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity. We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.