Head of Marketing- Beauty

Elaris is a multi-branch beauty salon group in Dubai and part of Persian Horizon Holdings
.

We are hiring a Head of Marketing to lead the brand’s marketing strategy and commercial performance across our salon portfolio, including luxury flagship locations and premium branches.

*** Mandatory experience in beauty salons, aesthetic clinics, beauty brands, or the wellness industry***

• Define and lead Elaris brand strategy, positioning, and tone of voice
• Manage the full marketing team including brand, content, design, social media, video, PR, and performance marketing
• Lead seasonal and cultural marketing campaigns relevant to the market
• Oversee paid media campaigns (Meta & Google Ads) to drive bookings and revenue
• Drive organic growth across Instagram, Tik Tok, Pinterest, and Whats App communities
• Own PR and influencer strategy
  , including partnerships, events, and collaborations
• Oversee CRM marketing and retention campaigns
• Monitor marketing performance and support branches in achieving daily and monthly revenue targets
• Manage marketing budgets and external agencies

• 6+ years of marketing experience
  , including 2+ years in a senior leadership role
• Experience managing marketing teams of 5+ people
• Strong understanding of Meta Ads, Google Ads, and performance marketing
• Experience with CRM marketing and automation platforms
• Proven experience in PR and influencer marketing
• Strong understanding of Dubai’s multicultural audience
• Competitive senior leadership salary package
• Performance-based incentives linked to revenue growth
• Opportunity to lead marketing for a multi-branch beauty brand
• High autonomy and direct collaboration with leadership
• Career growth within a growing luxury beauty group

Job code: EX-

Full-time

Dubai

Advanced (5-10 yrs)

Persian Horizon

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