Marketing and Brand Manager
Job Description & How to Apply Below
*** Must come from a subscription-based e-commerce platform
*** B2C and B2B experience
We are looking for an experienced Marketing & Brand Manager to lead the growth and development of our client. This role owns brand identity, customer acquisition, content strategy, and campaign execution for the B2C subscription business, positioning it as a differentiated eco-friendly and technology-enabled brand.
Key Responsibilities:
Brand & Content Management
- Manage brand messaging across app, website, and social media channels
- Oversee creation of engaging content including copy, visuals, and videos
- Monitor campaign performance and customer engagement metrics
- Coordinate with Product Manager on promotions and new product launches
- Track marketing spend and ensure strong ROI
- Respond proactively to market feedback by adjusting messaging
- Support app-based promotions and special offers
Campaign Planning & Execution
- Plan and launch effective digital marketing campaigns
- Coordinate outreach with influencers and eco-focused partners
- Analyze analytics including website traffic, conversions, and customer acquisition cost (CAC)
- Work closely with Operations to align promotions with stock availability
- Support limited B2B inquiries, focusing on corporate subscription clients
Strategic & Financial Oversight
- Plan product launch campaigns and review brand health and awareness
- Optimize customer acquisition strategies based on data insights
- Manage the marketing budget, ensuring optimal ROI
- Prepare and present monthly marketing performance reports
Authority & Decision-Making
- Approve brand messaging and campaign creative assets
- Select marketing channels, agencies, and vendors
- Adjust or pause campaigns based on performance metrics
- Recommend pricing or positioning changes as needed
- Approve collaborations with influencers and strategic partners
Candidate Requirements:
- Minimum 10 years of experience in digital marketing with proven success in brand management
- Strong expertise in customer acquisition, campaign strategy, and digital content creation
- Experience managing marketing budgets and optimizing ROI
- Excellent analytical skills with the ability to interpret marketing data and metrics
- Strong communication and leadership skills
- Passion for sustainability and eco-friendly products is a plus
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