PR & Communications Lead

YAZ Media is a strategic digital media agency trusted by some of the world’s biggest brands and leading government entities, we operate through four powerhouse departments, Marketing, Production, Technology, and Public Relations delivering end-to-end digital capabilities at global standards.

We craft corporate communications, social-first content and campaigns, commercial production, and digital experiences that people actually engage with, creating meaningful connections between brands and audiences.

With over 10 years of experience, we have partnered with 200+ businesses, including SMEs, Fortune 500 companies, and high-level government entities across the Middle East and beyond.

Our aim is simple: to be the region’s most reliable digital and social agency known for innovative, creative, and truly impactful work.

The ideal candidate is strategic, media-savvy, and capable of leading client communications while overseeing internal execution.

Key Responsibilities:

• Own PR Strategy for Key Clients
  • Build the PR strategy from scratch for campaigns.
  • Define:
    Target media list (Tier 1, Tier 2, vertical press)
  • Key messaging pillars
  • Story angles
  • Press calendar
  • Launch timing and rollout phases
  • Align PR plan with client business goals (awareness, positioning, credibility, etc.)
  • Adjust strategy based on media feedback and campaign performance
• Lead English and Arabic Media Relations
  • Personally handle top-tier English and Arabic media outreach.
  • Maintain and grow relationships with editors, journalists, columnists, business & lifestyle reporters.
  • Secure interviews, features, and commentary opportunities.
  • Handle sensitive or high-stakes media conversations.
  • Prepare media briefings and talking points for clients.
• High-Level Writing & Messaging
  • Write and refine:
    Press releases, Opinion articles, Executive statements, Media pitches, Crisis responses (if needed)
  • Ensure all communication reads at a journalistic standard.
  • Approve all outgoing press materials from the team.
  • Develop messaging frameworks for campaigns.
• Campaign Rollout & Execution Oversight
  • Create PR launch plans including:
    Announcement sequencing, Embargo strategy, Media exclusives, Event/media invite strategy
  • Oversee distribution and follow-ups.
  • Monitor coverage and optimize outreach.
  • Ensure deadlines are met.
• Client Leadership
  • Lead PR sections in client meetings.
  • Present strategy and coverage reports.
  • Advise clients on:
    Reputation positioning, Media readiness, Spokesperson training (if needed)
  • Manage expectations around media results and timelines.
• Reporting & Performance
  • Track:
    Coverage quality (not just quantity), Tier level, Messaging alignment, Share of voice.
  • Share structured monthly PR reports.
  • Recommend improvements for future campaigns.
• Build the PR Function at YAZ Media
  • Establish PR processes and templates.
  • Build media database quality.
  • Create internal quality standards for writing.
  • Support future PR hires if the team grows.

6+ years of experience in PR, communications, or journalism. Experience with government clients and understanding government protocols. Strong existing relationships with English-language media in the UAE. Exceptional English and Arabic writing skills with a journalistic tone. Proven experience leading campaigns and managing media strategy. Experience managing at least one direct report. Based in Dubai. Agency experience preferred.