Asst Marketing Manager – Social and Performance Marketing

Asst Marketing Manager – Social and Performance Marketing

On The List  is a leading premium flash sales concept in Asia and the Middle-East. The company turns excess season inventory into sustainable opportunities by partnering directly with retail brands and official distributors, helping them sell past‑season items that otherwise would end up in landfills. Since its launch in Hong Kong in 2016, On The List  has hosted over 5,200 flash sales and built a community of more than 1.3 million members across regions such as Singapore, Australia, Malaysia, Korea, Shanghai, Beijing, Thailand, and Dubai.

On The List ’s sustainability mission is central to its operations. Over 8.2 million items have been diverted from landfills, and the CSR initiative On The Love  deepens the brand’s commitment to reducing its carbon footprint through partnerships and charity sales.

• Own and manage digital acquisition and performance marketing across paid channels, including Meta Ads (Facebook & Instagram), Google Ads, and other digital platforms, with responsibility for campaign strategy, execution, optimization, and budget allocation to drive user acquisition, conversions, and ROI.
• Lead brand storytelling, influencer collaborations, and creative direction to strengthen the platform’s identity across the GCC.
• Manage and grow social media platforms including Instagram, Tik Tok, and Snapchat to maximize brand visibility and engagement.
• Create and organize high‑quality content tailored to the GCC & UAE audience, from idea generation, copywriting, and proofreading to final production.
• Ensure content remains engaging, relevant, and aligned with brand objectives.
• Oversee the content calendar, visual consistency, and tone of voice to ensure alignment with corporate and event marketing goals.

• Own the corporate and brand PR strategy to position OTL as the leading premium flash sales platform in the Middle East.
• Establish and maintain strong relationships with PR and media outlets to build awareness.
• Develop proactive story angles, seasonal press releases, and brand collaboration features to increase earned media visibility.
• Handle corporate publications and promotion materials, including press releases, newsletters, and other marketing collaterals.
• Curate influencer campaigns and partnership activations to reach luxury and premium audience segments.

• Develop and execute strategic initiatives to increase and manage the database.
• Design and lead data acquisition strategies through partnerships, collaborations, and digital lead generation campaigns.
• Identify and reach out to relevant communities, networks, and partners to grow our customer database with the right target audience.
• Support CRM acquisition funnels and optimize conversion touchpoints to ensure sustainable member growth.
• Drive initiatives to attract high‑intent users that align with our brand and ultimately increase conversion and sales.

• Create and execute EDM campaigns using our internal system to support event invitations and member engagement.
• Support CRM strategies and segmentation plans to improve retention and repeat visits.
• Implement A/B testing and data‑driven optimizations to enhance open and click‑through rates.
• Analyze CRM performance data and generate actionable insights to improve campaign effectiveness.

• Plan and monitor marketing budget.
• Regularly analyze digital and campaign performance across platforms and suggest data‑driven actions to improve traffic, conversions, and ROI.
• Prepare monthly marketing performance dashboards and quarterly brand growth reviews for management.
• Track ROI across paid, earned, and owned media channels and adjust strategy based on business priorities.

• At least 8 years of full‑time work experience in marketing & communications or digital marketing.
• Proven experience in developing brand awareness campaigns, influencer/PR partnerships, and cross‑channel marketing strategies.
• Familiar with Microsoft Office and Adobe Illustrator.
• Strong knowledge of digital marketing tools and platforms, with expertise in local digital trends and marketing concepts.
• Fluent in spoken and written English;
  Arabic is a plus.
• Creative, analytical, and strategic mindset with a balance of storytelling and performance accountability.