Digital and Social Media Marketing Executive

Job Description Key Responsibilities

• Manage and grow the hotel’s digital presence across websites, OTAs, social media, and online partners.
• Create and execute digital marketing strategies aligned with Mövenpick brand standards and business goals.
• Plan, manage, and optimise paid digital and social media campaigns to drive visibility and direct bookings.
• Develop and maintain a social media content calendar; create engaging organic content.
• Monitor digital performance, analyse results, and prepare actionable reports.
• Conduct regular audits to ensure accuracy, brand compliance, and content quality across all channels.
• Manage content on , Mö, and third‑party platforms.
• Plan and execute email marketing campaigns in line with the annual marketing plan.
• Collaborate with Sales, Revenue, and Marketing teams to increase enquiries and conversions.
• Support hotel marketing campaigns and manage agency/partner relationships.

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years’ experience in digital marketing (hospitality experience preferred).
• Strong knowledge of websites, OTAs, social media, paid media, and email marketing.
• Experience managing paid social campaigns and performance tracking.
• Basic design and photo‑editing skills.
• Creative, detail‑oriented, and commercially driven.
• Excellent communication and collaboration skills.

Our team and working environment:
Opportunities to make your mark. We provide an environment of trust, respect, and integrity. A home away from home. Where diversity and inclusion are celebrated. Privacy and personal information are protected. Through Accor’s Employee Value Proposition, we ensure fair treatment and a workplace free from discrimination & harassment.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor? Guided by our purpose “Pioneering the Art of Responsible Cultures, with Heartfelt Care.” we empower every team member to bring their passion and creativity to life. At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests.

We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe.

Joining the team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.

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