Head of Marketing

Insignia is a luxury lifestyle management group and premium payment card issuer serving ultra-high-net-worth individuals and corporate clients worldwide. The company delivers bespoke luxury experiences combined with financial services — such as exclusive payment cards, lifestyle concierge, private aviation benefits, VIP travel access and more — supported by best-in-class service and deep customer relationships.

Head of Marketing
, you will lead all strategic and operational marketing functions to drive brand awareness, growth, acquisition and retention across key global markets. You’ll craft and execute premium-level marketing strategies that position the Insignia brand at the forefront of luxury financial and lifestyle services, ensuring excellence in messaging, customer engagement, digital presence and partner marketing.

• Lead the development and execution of global marketing strategy aligned with business goals (member growth, retention, product launches, brand recognition).
• Define brand positioning and value propositions for Insignia’s suite of luxury lifestyle and premium financial services.
• Build data-driven marketing plans rooted in insights about ultra-high-net-worth consumer behaviour.

• Oversee the creation and execution of multi-channel campaigns (digital, social, print, partner, events).
• Steward Insignia’s brand identity and voice across all touch points to ensure a consistent, elevated luxury experience.
• Manage brand partnerships and co-marketing with luxury partners, affiliates, and exclusive events.

• Develop acquisition strategies targeting affluent market segments, including high-value corporate clients.
• Drive retention and loyalty through personalization, Insignia Rewards integration, and bespoke member engagement programs.
• Collaborate across Product, Sales, and Customer Success teams to translate customer insights into campaigns.

• Lead digital strategy including website, mobile app engagement, email marketing, SEO/SEM, social media and analytics.
• Champion high-quality content creation (storytelling, editorial, thought leadership, luxury lifestyle content).

• Build and lead a high-performing marketing team with expertise in both traditional and digital luxury marketing.
• Manage marketing budget effectively and report on ROI and performance against KPIs.

• Implement robust analytics and reporting to optimize campaigns and drive insights.
• Present marketing productivity, performance and strategy to executive leadership.

• 8+ years of marketing experience with at least 5 in senior or leadership marketing roles.
• Proven track record in luxury goods, premium financial services, lifestyle management, high-end hospitality or related industries.
• Must be creative and have the ability to think outside the box.
• Experience in global, multi-market marketing initiatives.
• Deep understanding of affluent consumer marketing and luxury brand dynamics.
• Strong analytical skills and comfort with performance marketing metrics.
• Expertise in digital tools and analytics platforms.
• Excellent leadership, communication and cross-functional collaboration skills.

• Bachelor’s degree in Marketing, Business Administration, or related field.
• MBA or equivalent preferred.
• Certifications in digital marketing, analytics or brand strategy advantageous.