Director of Public Relations

General Responsibilities

• Develop and execute strategic communication plans aligned with marketing objectives.
• Cultivate media relationships to boost brand awareness and visibility.
• Integrate PR strategy with marketing and commercial objectives.
• Lead public relations events and stakeholder engagement initiatives.

• Oversee creation of press releases, media kits, and promotional content.
• Manage relationships with media representatives and influencers.
• Monitor media coverage and adjust outreach strategies accordingly.
• Direct development of social media and digital PR content.

• Align PR strategies with marketing and advertising campaigns.
• Build and maintain strong relationships with stakeholders and regulatory entities.
• Oversee and manage external PR agencies for measurable results.

• Assess and report PR performance using data-driven insights.
• Present PR impact reports to senior management.
• Stay updated on industry trends and emerging best practices.
• Evaluate campaign performance using media reach and sentiment metrics.

• Increase in positive media mentions and brand visibility.
• Successful PR events and stakeholder engagement metrics.
• Effective crisis communication response time.
• Audience engagement and sentiment analysis performance.
• Integration of PR with unified marketing campaigns.

• Internal:
  The company and its vertical employees and departments.
• External:
  Consultants, customers, industry peers, regulatory and statutory authorities.