Chief Marketing & Communications Officer

A rare, high-profile leadership role reporting directly to the Chief Executive Officer (CEO), owning the end-to-end marketing, brand, media and corporate communications agenda for one of Dubai’s most visible public-facing authorities. The remit is enterprise-wide: set the strategy, govern the corporate identity, and ensure unified messaging and public engagement across multiple sectors and services.

• Define and deliver the overarching Marketing and Corporate Communication strategy aligned to Dubai Government priorities.
• Own corporate identity governance (brand architecture, naming conventions, service presentation standards) and approve annual plans across the organisation.
• Drive major awareness campaigns spanning public/mass transportation adoption, traffic safety, and community engagement.
• Lead media relations, public relations, sponsorship, events, digital marketing, advertising, and Corporate Social Responsibility (CSR) activity—protecting and enhancing reputation at scale.
• Oversee communications for major projects impacting public mobility, including timely updates, stakeholder coordination, and targeted communications for affected communities.
• Build a data-driven communications culture using feedback, sentiment analysis, and digital engagement insights; embed governance and continuous improvement.

• Huge public visibility and stakeholder complexity (government entities, media, partners, international delegations).
• Material impact on major programmes, including projects valued above AED 250 million.

• A senior marketing/communications leader with 16+ years’ experience (typically 18+ with a Bachelor’s degree), comfortable operating at CEO level in complex, high-scrutiny environments.
• Strong capability across brand governance, large-scale campaigns, media leadership, digital reputation, and performance management via Key Performance Indicators (KPIs).
• Certifications such as Strategic Communication Management Professional (SCMP) or Project Management Professional (PMP) are advantageous.