Business Director - Content

Company description

Founded in 1926, Publicis Groupe is the most valuable agency holding company in the world. Through the Power of One, we are uniquely positioned to help clients unlock growth through the intersection of data, creativity, media and technology. The Groupe enjoys a thriving presence in the Middle East fuelled by the region’s best talent, world‑class agency brands and an enviable portfolio of clients.

Our talent‑first mindset not only drives our business, but it also guides our entire belief system. We believe in transformation, of our industry, of our clients and of our people. We are organised across four solution hubs:
Publicis Communications, comprised of Leo Burnett, Publicis ME, Saatchi & Saatchi and MSL;
Publicis Media, comprised of Digitas, Spark Foundry, Starcom and Zenith, Publicis Sapient, our digital business transformation partner and Epsilon, which lies at the core of the Groupe, providing personalised experiences  Middle East is headquartered in Dubai, UAE, with a presence in key markets across the region such as Saudi Arabia, Lebanon, Egypt, Jordan and Qatar.

As Business Director for Influential, you will own the launch and growth of Influential in MENA, positioning it as the go‑to influencer solution for MENA brands. You will lead the influencer practice across Publicis Groupe, driving innovation, building strategic partnerships, and ensuring flawless execution.

This is a unique opportunity to leverage Influential’s proprietary technology and global creator network, giving you access to thousands of vetted influencers and creators to deliver authentic, high‑impact campaigns.

• Market Launch & Growth
  • Lead the successful launch of Influential in MENA, establishing market leadership.
  • Develop and execute go‑to‑market strategies, partnerships, and positioning.
• Practice Leadership
  • Oversee the influencer marketing practice, including Creator Solutions, campaign management, and project delivery.
  • Build and mentor a high‑performing team focused on influencer strategy and execution.
• Commercial & Strategic Leadership
  • Own P&L for Influential in MENA, driving revenue growth and profitability.
  • Negotiate and close strategic deals with clients, creators, and partners.
  • Collaborate with Publicis Groupe agencies to integrate influencer solutions into broader marketing strategies.
• Platform & Tech Expertise
  • Harness Influential’s AI‑powered platform and data‑driven capabilities for measurable results.
  • Stay ahead of trends in influencer marketing, social platforms, and the creator economy.

• 10+ years in influencer marketing, social media, or digital marketing leadership roles.
• Proven track record in launching and scaling businesses or practices in MENA.
• Strong commercial acumen with experience in deal‑making and P&L ownership.
• Deep understanding of influencer ecosystems, creator partnerships, and campaign management.
• Tech‑savvy with experience using influencer platforms and analytics tools.
• Exceptional leadership, communication, and stakeholder management skills.