Marketing & Communication Manager

Build and lead a Greenfields marketing and communications function that grows brand presence, supports commercial outcomes, and proves impact through rigorous data and reporting. This role also owns internal communications to support strategy, employee engagement, and change ensuring one consistent narrative across external marketing, employer brand, and key employee communications.

• Define and execute the annual/quarterly marketing strategy and plan aligned to regional and global business goals (awareness, reputation, demand support, partnerships, talent brand).
• Own positioning, messaging, and value propositions across channels and audiences.
• Build integrated campaign plans: segmentation, channel mix, content themes, conversion paths, and measurement plans.

• Own the digital ecosystem, collaborating with the Global Marketing & Communications team on: website roadmap, content structure, UX basics, conversion optimization, and governance.
• Lead SEO strategy (technical + content SEO), keyword strategy, and performance improvements.
• Working with the Global Comms team, run regional social media and develop digital content strategies that build brand equity and drive measurable engagement. Where applicable, plan/coordinate paid or boosted campaigns and track ROI.

• Build a scalable content machine: editorial calendar, briefs, approvals, repurposing, and distribution.
• Lead creation of high-impact assets aligned with global messaging and processes: case studies, press releases, awards submissions, thought leadership, video/photography, and executive narratives.
• Establish consistent brand standards and storytelling that differentiates the offering and strengthens reputation.
• Produce and maintain high-quality sales enablement materials: pitch decks, capability decks, one-pagers, case study packs, and presentation templates.
• Partner with commercial stakeholders to align messaging to customer needs and win themes.
• Create modular, easy-to-use assets and continuously improve them based on feedback and usage.

• Define and activate the Employer Value Proposition (EVP) in partnership with Talent/HR.
• Build employer brand campaigns and content across careers channels and social.
• Design and deliver university outreach and community engagement initiatives that strengthen talent pipelines and brand reputation.
• Identify and manage strategic partnerships/co‑marketing opportunities (where relevant).

• Own marketing ops: budgeting/forecasting, vendor/agency management, briefing, production workflows, and quality control.
• Implement and manage a digital asset management (DAM) approach (system or structured library), templates, and brand guidelines.
• Build an intake and prioritisation model to protect focus and ensure high‑value delivery.

• Build and run the marketing measurement framework end‑to‑end:
• Brand: reach, engagement quality, share‑of‑voice proxies (where available)
• Campaigns: inquiries/leads (if applicable), event/webinar performance, CPL/ROI (if paid)
• Enablement: asset adoption and stakeholder feedback (what’s used/what wins)
• Establish analytics hygiene: UTMs, channel tagging, content taxonomy, baseline benchmarks, and test‑and‑learn cycles.
• Produce a monthly insights pack for the CPO and key stakeholders: what worked, what didn’t, why, and what changes next.
• Use experimentation (A/B testing, timing/channel tests, format tests, segmentation tests) to continuously optimize performance.

• Maintain a clear internal cadence for priority updates (Teams/intranet/newsletter as appropriate).
• Support leadership communications for major moments (key updates, scripts, FAQs, manager toolkits).
• Collaborate with head of Global Communications on content and message development for key comms.