Assistant Brand Manager

Position Snapshot

Title:

Assistant Brand Manager

Location:

Dubai, United Arab Emirates

Position Type:
Full Time

Reporting To:
Marketing Manager

Department :
Commercial

The Assistant Brand Manager, Food - supports the planning and execution of brand strategies, with a strong emphasis on project management for product innovations and on-ground brand experiences. The role is responsible for the end-to-end management of marketing budgets (A&C), coordination of complex product lifecycle's including artwork and nutritional updates and the execution of high-visibility consumer activations.

• End-to-End Project Tracking: Manage timelines for New Product Development (NPD) and Product Portfolio Architecture (PPA) to ensure on-time launches.
• Stakeholder Coordination: Act as the central liaison between R&D, Procurement, and Sales to drive product approvals and stage-gate milestones.
• Artwork Flow: Oversee the entire artwork approval process, ensuring all designs align with brand guidelines and project deadlines.
• Financial Reporting: Track and report on monthly A&C expenditures to ensure spend is within the approved yearly budget.
• Process Follow-ups: Manage the end-to-end PO (Purchase Order) process, ensuring timely vendor payments and accrual accuracy.
• Regulatory Compliance: Manage updates to packaging artwork, specifically for nutritional facts, ingredient lists, and legal claims.
• Portfolio Maintenance: Ensure all current SKUs reflect updated branding and maintain an organized digital asset library for all product packaging.
• Quality Liaison: Work closely with QA/R&D to ensure all packaging changes meet food safety and local regulatory standards
• Event Planning: Lead the execution of brand events by sharing creative briefs and managing on-site requirements.

• Master's / Bachelor's in Marketing or equivalent.
• Minimum 3 years of experience in a similar role, preferably within the FMCG or Food & Beverage industry.
• Knowledge of the marketing mix, product development, competitor assessment, and financial management.
• Practical knowledge of the 4
  
  Ps of marketing, along with strong financial literacy to manage A&C budgets and conduct PPA analysis.

Agthia Group is one of the region’s leading Food & Beverage companies, with a growing international footprint. We are a publicly listed company on the Abu Dhabi Securities Exchange (ADX) and part of ADQ, one of region’s largest holding companies.

Rooted in Abu Dhabi since 1978, we've grown into a global presence, operating in countries including the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. We’ve built a diverse portfolio of over 35 market-leading brands across Water & Food, Snacking, Protein & Frozen, and Agri-Business – touching the lives of millions of consumers in more than 65 global markets. With sustainability at the core of our innovations, we’ve pioneered several world-first products, setting new benchmarks in industry and meeting the evolving needs of communities worldwide.

Over 12,000 people from more than 67 nationalities are at the heart of shaping our purpose driven future, supported by an agile environment which encourages collaboration, creativity, and the freedom to make a real difference. With a competitive benefits package, genuine opportunities to advance, and a focus on continuous learning and development, we’re committed to supporting your growth as we work together to deliver excellence “For the Better.”

Join us and be part of a team that's not just shaping the future of food and beverage but also making a meaningful impact on the world. Together, let's grow 'For the Better.'