Digital Marketing Executive

Responsibilities

• Plan, set up, and manage Google Search (SEO) to generate high‑intent leads and maintain top keywords on Google’s first page.
• Manage Meta (Facebook & Instagram) ad campaigns, including audience targeting, creatives, and remarketing flows.
• Continuously monitor, optimize, and scale campaigns to improve CPL (cost per lead) and ROAS.
• Conduct keyword research, audience segmentation, and A/B testing of creatives and ad copy.
• Set up and maintain conversion tracking for calls, Whats App clicks, and form submissions.
• Collaborate with the business center team to ensure ad creatives align with brand guidelines and seasonal promotions.
• Coordinate with the sales team to track lead quality and adjust targeting accordingly.
• Manage retargeting campaigns to re‑engage non‑converting website visitors and past leads.
• Provide weekly performance reports with actionable insights and recommendations.
• Stay up‑to‑date with Google Ads and Meta Ads algorithm changes and industry best practices.

• Competitive salary based on experience.
• Employee benefits including annual leave, flight allowance, and residence visa.
• Medical insurance.

Job type:
Full‑time |

Experience:

1 year (required) | Language:
English (required)

• Proven experience (1‑2 years) managing Google Ads and Meta Ads campaigns, preferably for a business center.
• Strong understanding of conversion tracking, GTM, Google Analytics, and Facebook Pixel.
• Hands‑on experience with lead generation campaigns.
• Strong analytical skills and ability to interpret performance data.
• Creative mindset for ad copywriting and visual suggestions.
• Knowledge of negative keyword strategies and funnel optimization.
• Excellent communication and teamwork skills.
• Generate leads through campaigns, launch events, newsletters, print ads, digital ads, social media, and website.
• Develop and enhance social media presence.
• Three posts per week per platform — branding template for posts, images for special occasions, Instagram, Facebook, Tik Tok, You Tube.
• Deliver marketing strategies to locate suitable areas where new initiatives or projects will add business advantage through innovative use of company services.
• Follow up and coordinate with photographer/videographer for the monthly shoot with actors/influencers or center images.