Media Buyer & SEO

Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and Linked In to drive lead generation and brand awareness.
• Conduct in-depth keyword research, competitor analysis, and on-page / off-page SEO strategies to improve organic search rankings and website traffic.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
• Collaborate with content creators and designers to develop compelling ad creatives and SEO-friendly website content.
• Manage advertising budgets, bid strategies, and campaign pacing to maximize ROI and achieve marketing objectives.
• Implement tracking pixels, conversion tags, and analytics tools to ensure accurate measurement of campaign effectiveness.
• Stay up-to-date with industry trends, algorithm updates, and emerging digital marketing technologies.
• Coordinate with cross-functional teams to align media buying and SEO strategies with broader marketing and business goals.
• Identify new growth opportunities through A / B testing, audience segmentation, and innovative campaign tactics.
• Ensure all campaigns comply with relevant advertising policies, data privacy regulations, and brand guidelines.

• 3-5 years of proven experience in media buying and SEO within a digital marketing or agency environment.
• Demonstrated expertise in managing paid media campaigns across multiple digital platforms.
• Strong understanding of SEO best practices, including technical, on-page, and off-page optimization.
• Proficiency with analytics and advertising tools such as Google Analytics, Google Ads, Facebook Business Manager, and SEMrush or Ahrefs.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience working in a remote environment and managing multiple projects simultaneously.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage budgets, forecast performance, and optimize for ROI.
• Up-to-date knowledge of digital marketing trends, search engine algorithms, and advertising policies.
• Self-motivated, detail-oriented, and results-driven mindset.