Assistant Director, Admissions and Marketing-McDonough School of Business

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Assistant Director of Admissions and Marketing, EMBA and IBP Dubai | McDonough School of Business - Georgetown University

The Assistant Director, Admissions and Marketing, at Dubai Georgetown McDonough supports all activities related to recruitment, marketing and admissions for the EMBA Dubai and IBP Dubai programs to ensure that we meet enrollment goals. The Assistant Director also partners with the internal marketing teams on the Graduate & Executive Degree Programs team and central Mar Comm team as well as the external marketing firms to support marketing efforts including paid advertising campaigns.

• Developing and executing marketing, recruitment and admissions plans
• Supporting all aspects of recruiting outreach including managing and executing the lead and applicant journey (answering all emails, telephone calls, and walk-in inquiries) and creating and implementing all procedures for recruitment outreach and follow-up with prospects.
• Supporting the admissions process – document review, first reads and interview scheduling
• Ensuring that all marketing content materials (both printed and online) are up to date.
• Creating and executing the email communication strategy, including writing and sending emails within our marketing automation platform.
• Liaising with our external marketing firm to review and monitor paid advertising campaigns. This includes overseeing the execution of digital, social, search, programmatic, out-of-home, sponsored content, and streaming campaigns

This position reports to the Director of Admissions and Business Development and interacts on an on-going basis with prospective and enrolling students by providing information in a professional and persuasive manner. It also interacts with the Academic Directors of the EMBA Dubai and IBP Dubai programs to ensure the efficient flow of recruitment and admissions information and participation in recruitment-related events, the Associate Dean of Graduate and Executive Degree Programs Admissions on recruitment, admissions and marketing our Dubai based programs and the internal marketing communications team on the Graduate & Executive Degree Programs admissions team on email marketing automation.

The candidate will manage outside vendors for contracts (e.g., catering, marketing vendors) and coordinate with various Georgetown University departments, such as program operations, marketing and communications. It is essential that this individual be professional and knowledgeable about the MSB’s offerings to best guide prospects during their exploratory journey.

• Bachelor’s degree required
• Minimum 5 years of experience
• Critical ability to multitask, prioritize, and execute with strong attention to detail
• Strong interpersonal abilities and team orientation; able to work with prospective students, current students, alumni, faculty, and staff
• Substantial working knowledge of Google Workspace and Microsoft Office Suite, including Word, Excel, and Power Point
• Marketing and events-related experience
• Incumbent must reside in Dubai or be willing to relocate to Dubai at their own expense
• Attested degree is required for a UAE employment visa

• Experience in higher education/admissions environment
• Familiarity with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo) and/or a CRM tool like Salesforce
• Comfort working directly with executives at all levels and a willingness to engage with international cultures

Hybrid. See Georgetown University’s mode of work designations for details: (Use the "Apply for this Job" box below).-designation

The projected salary or hourly pay range for this position is $47,586.00 - $87,558.13. Compensation is determined by factors including qualifications, experience, education, skills, certifications, and the University’s business needs.

Georgetown University is an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, or any other characteristic protected by law.