Google & YouTube Ads Strategist – eCommerce Scaling Expert

About Ad-Lab:

Ad-Lab is not your average performance marketing agency where an elite e-commerce scaling engine. We’ve managed $150M+ in ad spend, scaled 100+ brands, and built a culture of high-performance and fast execution.

Already operates at the top 1% level, has scaled multiple e-commerce brands from $10k/month to $100k‑$500k+ in ad spend, built and tested full‑funnel strategies (PMAX, Shopping, You Tube, Search), and understands how to build, test, and scale cold traffic. You’re here to create noise, break limits, and lead client success, not just to manage.

• Develop & execute full‑funnel strategies across Google Ads & You Tube for fast‑growing DTC brands.
• Lead account audits, scaling roadmaps, and creative testing cycles.
• Scale PMAX and You Tube campaigns, optimize Shopping & Search, and unlock cold traffic profitability.
• Guide clients on ad creative (scripts, angles, formats), funnel structure, CRO, and landing page strategy.
• Direct landing page & advertorial builds (listicles, quizzes, VSLs).
• Provide weekly performance reviews, client education, and action plans.

• Have scaled brands from $10k/month to $100k‑$500k+ spend levels while maintaining ROAS.
• Have hands‑on experience managing $1M+/month in Google/You Tube ad spend.
• Have built successful You Tube campaigns and know how to test hooks, CTAs, and audiences.
• Are deeply analytical, fast‑moving, and thrive on performance‑based environments.
• Know how to communicate with DTC founders, speak their language, and lead strategic direction.
• Have worked in or alongside high‑level CRO & creative testing environments.