Manager, Marketing; SIRO

Manager, Marketing (SIRO)

At Kerzner, we never settle. Through continued innovation, our team of pioneers push until the next level is achieved, and then to keep going. Our philosophy is simple - we go above and beyond to Blow Away our Guest and Colleagues. Good enough never is. For us, it is all about perfection and innovation. This is not simply our job, it’s our passion.

Our Colleagues are at the heart of who we are and what we do. With an international team of over 10,000 Colleagues and strong strategic growth on the horizon, we offer unrivalled career opportunities around the world. We are committed to provide our Colleagues at all levels with opportunities to grow and develop within the organisation through personalised development plans and tailored succession planning.

We invest in our communities to sustain the environment where we operate and minimising our own footprint. Whether it is through animal conservation, education or tree-planting, we like to give back in as many ways as we can to help our communities flourish.

The Manager, Marketing supports the end-to-end development and execution of global brand marketing for the SIRO brand at Kerzner International's global headquarters. Reporting to the Director, SIRO Brand, the role acts as the day-to-day execution lead and operational right hand, translating brand strategy into integrated campaigns, content, digital initiatives and marketing communications plans, and supports properties across the portfolio.

The role orchestrates marketing delivery across Brand, Commercial, Digital and Communications, collaborating with cross-functional teams as well as external agencies and property marketing teams to ensure consistent brand positioning, marketing excellence and commercial impact. This position plays a critical role in embedding SIRO’s brand narrative to develop compelling marketing campaigns, brand content, and marketing toolkits that drive brand awareness, guest engagement, and revenue generation.

The position works closely with property marketing teams ensuring consistent brand positioning, marketing excellence, and effective local market activation across SIRO properties globally.

• Support development and execution of global marketing strategies for SIRO brand aligned with brand positioning and commercial objectives
• Develop integrated marketing campaigns driving brand awareness, consideration, and conversion across target markets
• Create compelling brand narratives, content and storytelling showcasing SIRO's performance and lifestyle wellness positioning and unique offerings
• Develop clear creative and channel briefs, translating brand strategy into actionable direction for internal teams and agencies from concept to rollout
• Manage digital marketing initiatives including social media strategy, content creation, and advertising campaigns
• Develop marketing collateral, brand assets, and creative guidelines ensuring consistency across all touchpoints
• Coordinate with marketing and content services team on campaign development, photo shoots, video production, and brand asset creation
• Support property marketing teams with toolkits, templates, and marketing resources
• Provide strategic guidance to property teams on brand marketing execution and local market activation
• Develop and maintain scalable brand marketing playbooks, SOPs and execution frameworks in partnership with Content teams to enable consistent delivery across existing and new SIRO properties
• Collaborate with Commercial teams on promotional strategies, seasonal campaigns, and revenue-driving initiatives
• Drive campaign performance and optimisation in partnership with Commercial and Digital teams, ensuring contribution to demand, conversion and revenue objectives
• Partner with Digital team on website content, SEO strategy, and e-commerce optimization
• Collaborate with Digital and CRM teams to execute lifecycle and guest journey marketing across pre-stay, in-stay and post-stay touchpoints, driving engagement and loyalty
• Work with Communications team to ensure integrated approach across marketing and PR activities
• Manage marketing agency relationships including creative agencies, media partners, and production vendors
• Coordinate brand partnerships and collaborations enhancing SIRO's positioning in lifestyle and wellness space
• Develop content strategy for owned channels including website, social media, email, and blog platforms
• Create social media content calendars and manage day-to-day social media execution for brand channels
• Monitor social media trends, engagement metrics, and community management across platforms
• Track marketing performance metrics and KPIs providing regular reporting and insights
• Conduct competitive analysis and market research informing marketing strategy and positioning
• Support budget management and allocation ensuring optimal ROI on marketing investments
• Coordinate marketing calendar to ensure alignment across global campaigns and property initiatives, including…