Senior Manager Product Marketing Europe EEA

Overview

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). We are trusted by hundreds of large institutions seeking access to crypto markets and are backed by our Proof of Reserves. Across our offices globally, we are united by our core principles:
We Before Me, Do the Right Thing, and Get Things Done.

OKX is part of OKG, a group that brings the value of Blockchain to users worldwide through leading products OKX, OKX Wallet, OKLink and more.

Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you will craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. Your work will drive growth and adoption of decentralized technology.

The Senior Product Marketing Manager sits within the Global Product Marketing team, responsible for bringing OKX’s product story to market. This role directly impacts business growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution. You will collaborate with Product, Business, Customer Support, Regional General Managers, and Marketing teams to adapt global messaging for European audiences, focusing on growing OKX’s community engagement in key EEA markets and positioning OKX as the leading crypto platform in the region.

Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in one of OKX’s most important growth markets.

• Build and run GTM campaigns for CeFi and Web3 products across the EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users.
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
• Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances.
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
• Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
• Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
• Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.

• At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
• Leadership:
  Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
• Financial Markets Knowledge:
  In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
• Digital Marketing Expertise:
  Strong grasp of digital marketing, especially in fintech and crypto, including conversion optimization, content marketing, and social media strategies.
• Community Building & Engagement:
  Experience building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
• Communication and Influence:
  Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
• Market Analysis:
  Proficiency in market research, competitive analysis, and trend forecasting in the digital asset space.

Competitive total compensation package; L&D programs and Education subsidy for growth and development; various team-building programs and company events.

All official OKX vacancies are published on this website. Roles may appear on selected third-party platforms from time to time; information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. Information collected as part of the recruitment process is subject to OKX’s Candidate Privacy Notice.

Role Level: Mid-Level | Work Type:
Full-Time | Country:
United Arab Emirates | City:
Dubai | Company Website:  | Job Function:
Marketing | Sector:
Financial Services