About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000+ people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
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Title: Social Cluster Lead
Location: MER (Middle East Region)
Reporting to: Social Category Director, EME
ABOUT STUDIOX
In what has been called the "the biggest advertising pitch in history," WPP was chosen to redefine the marketing and advertising model as we've known it. In partnership with TCCC, we are building a new open approach that will connect our talent, skills and client partners in a truly borderless way aimed at multiplying the power of creativity for one of the world's largest and most beloved brands.
We call our partnership approach "Open X" - it is the transformation-based marriage of WPP, the #1 global network and largest communications holding company in the world, with the iconic Fortune 100 company, Coca Cola, valued at 71 billion dollars, operating in more countries than the UN and comprised of a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite and Fanta among others.
Within Open X sits "Studio X". Studio X unites a suite of marketing capabilities into one fully integrated team of experts. Studio X uses data and technology to make our work more insightful, effective and efficient. Creativity is a proven engine of business growth but creativity must keep pace with the new marketing landscape - which demands it is more intelligent, agile and adaptable.
Studio
X is our answer to this marketing challenge. Studio
X is fueled by intelligent, actionable data-signals and real-time insights.
Our teams are populated by a blend of brand, content and social experts: strategists & analysts, creatives & designers, producers & distributors, all committed to making the most of every media moment. We specialise in matching the right content to the right audience at the right moment; supported by best-in-class automation tools to deploy tailored assets rything we do is purpose-built for the new marketing landscape: it's addressable and flexible, designed to reach data-informed target audiences and to evolve based on their response.
SUMMARY OF THE ROLE
The Social Cluster Lead for the Middle East Region (MER) is responsible for driving the localization, development, and execution of social campaigns and charters, ensuring local relevance, cultural appropriateness, and effective achievement of objectives. This role involves comprehensive management of social content from planning to deployment, rigorous performance analysis, and seamless coordination with internal Studio X teams and client stakeholders. The Social Cluster Lead ensures brand performance is monitored and reported, while supporting broader OU-wide social media initiatives and fostering knowledge exchange across clusters, with a strong focus on the specific market dynamics of the MER, particularly the GCC.
KEY RESPONSIBILITIES- Campaign Localisation: Adapting global campaigns/charters to effectively achieve their objectives while maintaining local relevance and cultural appropriateness. This is done at both the strategic and content development and deployment levels alongside the various Studio X teams including Strategy, Creative, Media and Influencer.
- Campaign Development: Developing the social…
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