Head – Marketing, Admissions & Communication

Job Title

Head – Marketing, Admissions & Communication

Board of Directors

Business unit heads

• Oversee the marketing department and guide its day-to-day operations.
• Oversee and execute hiring plans in collaboration with HR.
• Build, manage and coach a high-performing marketing team.
• Setting, tracking and reporting on marketing team goals and KPIs.
• Develop team members through reviews, objectives and identify training where required.
• Motivate team members to deliver excellence in everything they do and drive innovation and encourage them to seek out and identify new trends in digital.

• Spearhead the development of budgets for all business units and management of our multi-channel marketing strategy that incorporates Social Media, Website & Mobile app, Influencer Marketing, Inbound Marketing, Email Marketing, Paid Search, Programmatic ads, Digital Campaigns, Events/Webinars, Public Relations, B2C Live Chat, SEO, and offline ATL & BTL channels.
• Work closely with the Marketing Team to craft an effective and efficient marketing strategy focused on growing audiences for all business units. It is essential to quality check every production, whether it's offline or online.
• Oversee the conception, development, and implementation of marketing plans and strategies, course concepts, and promotional programmes to drive interest and admissions.
• Lead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.

• Craft and manage branding strategy and campaigns, including social media, PR and influencer & partnership to drive brand awareness and build demand for the business units.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, online blog and promotional material). Oversee marketing efforts that build awareness and positioning for our company's brand.
• Oversee the social media plan on the development and implementation of influencer partnership and social strategy to generate awareness, traffic and conversion as well as creating and managing the organic social media calendar, drive followers and community engagement.
• Select agencies, consultants, freelancers and other suppliers including contract negotiation and management.
• Prepare overall PR plan along with budgets, these plans must be discussed with Board and Business Unit Heads.

• Understand key marketing performance metrics and conduct in-depth performance and forecast analysis through various analytics and tracking tools to provide market research, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team. Present reports to the Board from time-to-time.
• Oversee strategic keyword volume opportunities, across markets and languages, to develop and implement an inbound marketing strategy that will form a key part of the acquisition and content strategy.
• Oversee paid marketing, including PPC, SEO, Affiliates, Paid Social, Refer A Friend and Media Planning to deliver forecast traffic and conversion goals.
• Oversee content and work with IT Team to maintain and innovate on an effective, lead-generating website and improve the online user experience for prospects, leads, and customers.

• Lead and manage technical aspects of CRM and marketing automation to generate, distribute, and report on leads. Work with Admissions and IT. Present reports to the Board.
• Develop and establish a comprehensive marketing automation strategy.
• Create and manage targeted email campaigns.
• Create a customer profiling strategy, to drive meaningful audience segmentation.
• Implement a consumer database acquisition strategy to drive opt-ins.

• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Analyse marketing and sales data to develop insights and make recommendations on areas for optimisation.
• Monitor and maintain data quality within the marketing database.
• Report on the effectiveness of marketing campaigns using pre-determined KPIs to the Board.

• Overseeing implementation of ATL / BTL activities across business units that includes Radio, Billboard, Media Planning & Buying to maximise brand awareness and visibility.
• Experience in handling PR, Media & Agencies to execute various marketing campaigns.
• Oversee the creation and delivery of PR, press releases, advertisements, print ads, publications and other marketing collateral & materials.
• Present market trends, compare and track the competition,…