Social Media Manager; Medical Supplement

One of our clients in Dubai is looking for Social Media Manager
, who will be responsible for turning company into the most entertaining, trusted, and culturally relevant wellness voice in the region, a destination where education meets, health and wellness and community is everything.

This is a highly creative, handson role for someone who loves ideating, filming, editing, storytelling, experimenting with trends, and building a brand personality that people fall in love with.

• Plan, script, film and edit high impact short form content (IG Reels, Tik Tok, Shorts)
• Turn complex health concepts into digestible, fun, bold, shareable content
• Develop a distinct, recognisable company social voice, witty, informed, warm, and culturally in tune
• Build a weekly/monthly content calendar tied to brand goals, launches and trending health themes
• Maintain high aesthetic standards and brand consistency across all formats

• Engage daily across comments, DMs, Q&As and community prompts
• Build a safe, supportive, educational environment rooted in trust
• Surface insights, questions and emerging topics shaping the community’s needs

• Identify, brief and manage influencers, health professionals, UGC creators, and ambassadors
• Co-create educational content with experts
• Ensure everything produced aligns with company’s science-backed, compliant messaging

• Track and analyse performance metrics; refine strategy continuously
• Identify cultural moments, regional trends and wellness conversations the brand should own
• Innovate through new formats, series, story arcs and platform opportunities

• Work closely with the Founder and creative team on storytelling and messaging
• Partner with growth to align content with paid strategy, retention, launches and funnels
• Feed insights into product development, campaign ideation and brand evolution

• 4+ years managing social for a consumer, wellness, or creator led brand
• Proven ability to create high-performing short-form video content
• Expert understanding of IG + Tik Tok culture, humour, editing, and hooks
• Strong creative instincts: you get what is funny, what is bold, what will resonate
• Great copywriting, warm, witty, sharp, credible
• Confident filming yourself and others, giving direction, and crafting ideas end-to-end
• Proficient in Cap Cut, Adobe Suite, Canva, Figma or similar tools