Head of Digital - Luxury Brand Developer

Position: Head of Digital
Function: Marketing / Brand Design
Reporting To: Chief Marketing Officer / Head of Marketing
Location: Dubai, UAE

The Head of Digital will act as the creative authority responsible for shaping the brand’s visual identity, digital presence, and overall aesthetic. This role will translate brand vision into a refined luxury experience across all digital and physical touchpoints. The position requires a leader who owns the brand design narrative end-to-end and ensures consistency, desirability, and premium perception across platforms.

• Lead the creation and execution of all digital and physical design assets with a cohesive luxury aesthetic.
• Conceptualize, design, and deliver original social media content to enhance engagement and brand appeal.
• Define and evolve the brand’s visual language, identity, and design philosophy.
• Partner closely with the Head of Marketing on campaigns, launches, events, and digital initiatives.
• Translate strategic brand vision into a seamless online and offline brand experience.
• Own creative direction for marketing collaterals, presentations, websites, applications, and digital campaigns.
• Benchmark global luxury lifestyle and real estate brands to maintain aspirational relevance.
• Lead and mentor the creative team while setting high standards for innovation and quality.

• Establish strong brand foundation and digital DNA.
• Achieve digital presence comparable to top global luxury brands.
• Build organic social desirability through quality engagement.
• Ensure internal alignment on brand clarity and consistency.

• Website and digital experience quality.
• Brand awareness, perception, and trust.
• Project launch success and sales enablement impact.
• Digital and physical integration effectiveness.
• Marketing ROI and budget discipline.
• Team, process, and governance efficiency.

• Minimum 10 years’ experience in digital and luxury brand design.
• Background in real estate, lifestyle, or luxury consumer brands preferred.
• Proven success in building iconic, high-desirability brands.
• Strong expertise in Adobe Creative Suite, Figma, Canva, and visual storytelling.
• Deep understanding of social media trends and content performance.
• Ability to execute large-scale digital and physical campaigns.
• Strong attention to detail, innovation mindset, and aspirational thinking.
• Highly collaborative across marketing, sales, and development teams.

• Executive-level package aligned with UAE market standards.