Tik Tok Paid Media Specialist - FIVE Palm Jumeirah

Are You Ready for a Daring Challenge with The World’s Hottest Luxury Hotel Group? Disruptive by Design, FIVE Hotels and Resorts is Redefining ‘FIVE-Star’ Hospitality and Setting the Gold Standard across the Industry.

Join the FIVE Tribe - and Get Ready to Make Waves.

A Driven Self-Starter, you have Excellent Communication, Leadership and Organisational Skills. As an Astute Creative and Critical Thinker, you can Conceptualise and Implement Innovative Solutions in a Fast-Paced Environment. Not even the Smallest Detail Escapes Your Keen Eye and You Execute Tasks Proactively with Precision and Finesse. A ‘Can-Do!’ Attitude Coupled with An Inherent Flair for Taking Ownership Makes You a Highly Motivated Go-Getter.

Your Outgoing and Approachable Nature enables you to Seamlessly Connect with other ‘FIVERs’ and key Stakeholders, ensuring that Their and Your Journey at FIVE is nothing short of Sensational. Joining our Digital Marketing and E-Commerce Team as a Tik Tok Paid Media Specialist will Empower you to deliver Exceptional Experiences across our award-winning Lifestyle Destinations. Jump on Board and Unlock your Potential in a Buzzing Environment that will take your Career to New Heights!

• A proven track record of 2-4 years in managing Tik Tok Ads campaigns.
• Exceptional skills in Driving Revenue, footfall and conversations using Tik Tok advertising, showcasing a commitment to Industry-Leading Standards.
• Strong familiarity with and understanding of Tik Tok creative best practices, trends, storytelling, hooks, User Generated Content (UGC), influencer style content, and native platform behaviours.
• Comprehensive knowledge of audience segmentation, retargeting workflows, and full-funnel optimisation specifically for Tik Tok.
• Previous experience in working with Tik Tok Pixel, server-side tracking, and event optimisation.
• Sensational Collaboration skills to work effectively with creators, videographers, or UGC partners to produce High-Performing short-form video content.
• Brings a data-driven Mindset with the ability to translate Creative and Audience Performance into clear, actionable insights that elevate FIVE’s digital impact.
• Demonstrates confidence working closely with Web, Brand, and On-Site Activation Teams to ensure Paid Tik Tok Campaigns align seamlessly with Events, Offers, and real-time Social Moments.
• Thinks Proactively and Creatively, staying deeply connected to Tik Tok Culture, Emerging Formats, Viral Trends, and the fast-moving digital landscape.
• A proven track record of Experience in Nightlife, Hospitality, Entertainment, or Events.
• Possesses familiarity with GA4 and Google Tag Manager, with the ability to support tracking, optimisation, and performance measurement across platforms.
• A Proactive Nature, coupled with a meticulous Eye for Detail, ensures every aspect of the Operation is perfectly curated.
• A hands-on attitude, fuelled by a ‘Can-Do!’ Spirit.

• Builds, launches, and optimises Tik Tok Advertising Campaigns designed to drive Event Attendance, Table Bookings, Venue Awareness, and measurable Revenue Growth across FIVE’s Lifestyle Experiences.
• Develops full-funnel Tik Tok Paid Strategies spanning Prospecting, Retargeting, and Loyalty Audiences to maximise reach, efficiency, and conversion across all priority markets.
• Partners closely with Content Teams to guide the creation of high-performing Tik Tok-first Assets, including UGC-style videos, Influencer-led content, On-Site Captures, Trend-led Concepts, Hooks, and Storylines engineered for impact.
• Implements and validates Tik Tok Pixel Tracking and Event Configuration, ensuring precise Attribution, accurate Measurement, and data-driven optimisation.
• Prepares frequent Performance Reports with clear Insights, Recommendations, and Strategic Actions across Creative, Audience Segments, and Funnel Stages.
• Identifies platform opportunities, Trend Moments, Cultural Shifts, and Innovative Tactics that increase Awareness, stimulate Bookings, and elevate overall Revenue.
• Stays fully up to date with Tik Tok Trends, Ad Formats, Platform Updates, and Best Practices within the Nightlife, Hospitality, Luxury, and…