Sr Executive - Content

Responsibilities

• Collaborate with marketing, e-commerce, design, and performance teams to deliver campaign-led content that drives traffic and sales.
• Use performance insights (SEO, CTRs, engagement, conversions) to refine and improve content output.
• Write, edit, and publish high-quality content across platforms including website, app, blogs, product pages, CRM (email/SMS), social media, paid campaigns copy, and in-store communication.
• Develop clear, engaging, and conversion-focused product descriptions and category content for electronics, appliances, and lifestyle products.
• Own the content calendar and ensure timely delivery aligned with campaigns, launches, and seasonal moments.
• Maintain and evolve Sharaf DG’s tone of voice across all customer touchpoints. Ensure consistency, accuracy, and clarity in all content produced.
• Write campaign narratives, headlines, CTAs, and promotional messaging for major sales events (e.g., White Friday, DSF, Ramadan).

Experience:

5-8 years

Education:

Bachelors Degree in Business Administration/Marketing or equivalent

• 5–8 years of experience in content writing, copywriting, or content marketing
  , preferably in retail, e-commerce, electronics, or consumer brands
  .
• Exceptional writing, editing, and storytelling skills with a strong attention to detail.
• Proven experience writing commercial and performance-driven content
  .
• Strong understanding of digital platforms, e-commerce journeys, and customer-first communication.
• Comfortable working in a fast-paced, high-volume content environment.
• Experience with SEO tools, CMS platforms, and analytics (a plus).