Social Media Specialist

Responsibilities

• Leverage social media trends to advertise and highlight different ongoing activities of the company.
• Develop relative and high-quality online material to upload on the company's online platforms.
• Plan a comprehensive social media strategy for improving the outreach of the organization.
• Track KPIs for social media activities and conclude practical results of the company's promotional activities.
• Indulge in continuous efforts to improve online reader engagement by thorough SEO analysis.
• Take the initiative to understand modern trends and social media platforms to aim at a high level of user engagement.

• Thorough knowledge of social media indicators like clicks, profile visits, likes, reach, etc.
• Skilled in handling content planning, ideation, creation, and delivery for platforms like Facebook, Linked In, Instagram, and Twitter.
• Knowledge of metrics like referral, organic, and social traffic, along with an understanding of SEO parameters.
• Proven track record of published content as a writer, blogger, or social media handler.
• Efficient in exchanging knowledge through written and informal discussions with colleagues and senior management.
• An optimistic personality, ready to adapt to the organization's requirements for creating relevant promotional material.