Trade Marketing Executive

Get AI-powered advice on this job and more exclusive features.

Who we are

GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors.

Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary

GMG is seeking a proactive and detail-oriented Retail Brand Marketing Executive to lead the execution of retail brand marketing activities. This role plays a key part in bringing our brand concepts to life—tailored to customer preferences and store formats—through seasonal campaigns, product launches, and impactful in-store marketing initiatives.

The ideal candidate will have strong experience in collaborating with marketing production agencies
, managing trade marketing activities
, and delivering premium in-store and brand experiences
.

• Plan and execute seasonal brand campaigns
  , updates, and sale launches across GCC stores in line with the overall marketing strategy.
• Ensure timely execution of marketing initiatives within approved budgets, timelines, and performance expectations
  .
• Track campaign performance and deliver detailed recap reports for all activations.

• Drive flawless in-store execution of branding and marketing initiatives.
• Conduct regular store visits to audit branding elements and take corrective action where required.
• Ensure strong alignment with door formats, seasonal priorities, and product availability
  .

• Work closely with Operations, Brand, Product/Buying, and Visual Merchandising teams to ensure seamless execution.
• Coordinate with suppliers and vendors to ensure on-time and cost-effective delivery of marketing materials.
• Communicate seasonal brand narratives clearly and consistently across stores.

• Support planning, execution, recapitulation, and ongoing optimization of retail marketing projects.
• Manage multiple initiatives simultaneously while maintaining attention to detail.

• Bachelor’s degree in Marketing
  , Business Administration
  , or a related field.

• Minimum 3 years of retail or trade marketing experience
  , preferably within the GCC region
  .
• Demonstrated experience managing marketing production agencies and overseeing end-to-end production of branding materials.

• Proficient in MS Office (Excel, PowerPoint, Word).
• Strong understanding of production processes
  , material types
  , and costing
  .
• Expertise in trade marketing
  , store layouts, POP executions, and promotional campaigns.
• Excellent supplier management
  , negotiation
  , and time management skills.
• High attention to detail with a focus on delivering top-quality marketing executions
  .

Entry level

Full-time

Marketing

Sporting Goods, Retail, and Retail Apparel and Fashion