Marketing Director

The Marketing Director is responsible for developing, executing, and monitoring marketing and strategies to strengthen brand positioning, support profitable growth, and enhance customer and stakeholder engagement.

• Develop and implement integrated marketing strategies to support business growth and brand.
• Manage the company’s brand identity, ensuring consistent usage across all touchpoints.
• Lead digital marketing initiatives, including social media, SEO, content marketing, and corporate website management.
• Plan and execute corporate campaigns, events, sponsor ships, and CSR initiatives.
• Oversee internal communication programs to foster employee engagement and alignment with corporate strategy.
• Handle media relations, press releases, and crisis communication in coordination with senior leadership.
• Monitor competitor activities and market trends, providing insights to support product positioning.
• Ensure marketing activities comply with Insurance Authority regulations and company policies.
• Develop key performance indicators (KPIs) for campaigns, monitor performance, and provide regular reports to management.
• Manage external agencies, vendors, and service providers to ensure quality and cost-effective delivery.

• Bachelor's degree or equivalent experience in Marketing or Communication
• 7-12 years relevant work experience in Marketing in financial services/ banking
• Proven track record in brand management, digital marketing, and corporate communications.
• Experience in managing media relations and handling communication during crises.
• Demonstrated ability to manage budgets, agencies, and cross‑functional projects.

Director

Full‑time

Marketing

Investment Banking and Financial Services