Marketing and Branding Manager

"Talent Acquisition Specialist | Senior HR Executive l Strategic Hiring & Workforce Planning | Employer Branding | HR Analytics & Recruitment Tech |…

This role is centered around managing and enhancing the branding, marketing, and digital presence of business units under Metaworld Group
. The ideal candidate will serve as a strategic brand and marketing lead, ensuring consistent brand visibility, professional representation, and effective communication across all channels.

1. Brand Development

• Take charge of developing brand identities for each Metaworld entity.
• Define unique brand positioning strategies to differentiate each unit in its target market.
• Create brand guidelines and ensure consistent messaging and visual representation across platforms.
• Work closely with leadership and creative teams to align branding with organizational goals.

2. Social Media Management

• Manage corporate presence on Linked In, Twitter, Instagram, Facebook, and other relevant platforms.
• Plan and schedule regular posts aligned with the brand’s voice and objectives.
• Engage with audiences, respond to queries, and grow follower base.
• Monitor engagement and optimize strategies based on performance metrics.
• Design comprehensive marketing plans that combine both online and offline efforts.
• Align marketing campaigns with business development goals, such as client acquisition or new service launches.
• Develop budget plans, timelines, and campaign calendars.
• Collaborate with internal teams and external vendors to execute campaigns effectively.

4. Content Creation

• Develop and oversee the production of marketing materials such as:
• Pitch decks for client presentations
• Service brochures for each business unit
• Templates for internal use (letters, proposals, reports)
• Newsletters to update stakeholders and clients
• Thought-leadership reports and branded articles
• Ensure content is visually appealing, accurate, and aligned with brand standards.

5. Event and Campaign Coordination

• Support the planning and branding of internal and external events.
• Coordinate logistics and promotional activities for:
• Webinars
• Industry conferences
• Ensure the brand is professionally represented at every touchpoint.

6. Market Research

• Regularly study competitors and emerging market trends.
• Identify branding and marketing opportunities based on market shifts.
• Provide strategic insights to leadership for product or service positioning.

7. Performance Metrics

• Define key performance indicators (KPIs) for each campaign and marketing channel.
• Use tools like Google Analytics, social media insights, and CRM data to track performance.
• Create reports that summarize performance and provide actionable insights.
• Continuously iterate and improve based on campaign results and feedback.

Mid-Senior level

Full-time

Marketing

Real Estate and Business Consulting and Services