Strategy & Market Positioning Manager, Fintech

Optasia is a fully enabled B2B2X financial technology platform covering scoring, financial decisioning, disbursement and collection. We are committed to enabling financial inclusion for all.
We are changing the world our way
. We are seeking enthusiastic professionals, with energy, who are results driven and have can-do attitude, who want to be part of a team of likeminded individuals who deliver solutions in an innovative and exciting environment. The Manager – Strategy & Market Positioning will play a key role in strengthening Optasia’s global brand narrative, market positioning, and competitive intelligence. As an African-born company operating across global markets,
Optasia is committed to shaping a powerful story of digital financial inclusion and responsible innovation. This role partners closely with the Director of Strategy & Market Positioning to translate strategic direction into clear messaging, thought leadership, product propositions, and executive visibility. The remit spans global narrative development, country-level positioning, and the delivery of data-led insights that inform leadership and commercial teams.

• Support the development and refinement of Optasia’s global brand narrative and storyline, rooted in our African heritage and global footprint.
• Translate positioning into market-specific messaging for Africa, MENA, and Asia.
• Build audience-, segment-, and competitor-specific messaging frameworks.
• Shape narrative direction across digital channels (website, social, partner platforms), collaborating with the Communications team for execution.

• Conduct ongoing monitoring of fintech, telco, AI, digital inclusion, and financial access trends.
• Develop insight reports, landscape assessments, and opportunity briefs for leadership.

• Create high-quality content, including thought leadership pieces, executive messaging, market briefs, conference narratives, speeches, articles, and whitepapers.
• Work with agencies to produce content that elevates Optasia’s leadership voice globally.
• Partner with internal SMEs to translate product capabilities into clear, compelling market-facing stories.
• Monitor brand performance and ensure consistency across all touchpoints.
• Collaborate with ESG leads to shape narrative pillars for ESG, responsible innovation, and financial inclusion.

• Craft executive talking points, speaker briefs, POVs, and event messaging for media and conferences.
• Support CEO and ExCo visibility and positioning strategies.

• Work closely with Commercial, Product, Strategy, People, and Internal Communications teams.
• Ensure consistent narrative alignment across channels, partners, and markets.
• Support co-marketing initiatives and positioning with key partners.

• 4-6 years’ experience in strategy, market intelligence, product marketing, management consulting, or a similar strategic role.
• Strong understanding of fintech, telco, AI, digital financial services, or emerging markets.
• Excellent analytical abilities and the skill to convert complex insights into simple, compelling narratives.
• Proven experience developing messaging frameworks, market analyses, and thought leadership content.
• Exceptional writing and communication skills with the ability to adopt a senior-level tone.
• Ability to collaborate cross-functionally and influence without authority.
• High levels of ownership, structure, and discipline in output.
• Comfort working at pace within a global, multicultural organization.

What we offer:

• Competitive remuneration package
• Extra day off on your birthday
• Performance-based bonus scheme
• All the tech gear you need to work smart

• Be a part of a multicultural working environment
• Meet a very unique and promising business and industry
• Gain insights for tomorrow market’s foreground
• A solid career path within our working family is ready for you
• Continuous training and access to online training platforms
• CSR activities and festive events within any possible occasion

• #1 Drive to Thrive:
  Fully dedicated to evolving. We welcome all challenges and learning opportunities.
• #2 Customer-First Mindset:
  We go above and beyond to meet our partners’ and clients’ expectations.
• #3 Bridge the Gap:
  Knowledge is shared, information is exchanged and every opinion counts.
• #4 Go-Getter Spirit:
  We are results oriented. We identify any shortcomings that hold us back and step up to do what’s needed.
• #5 Together we will do it:
  We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.