Social Media Marketing Specialist

Role Overview

We are looking for a creative and strategic Social Media Marketing Specialist to lead and execute a 360‑degree content planning and execution strategy across Wolfi's Group, Wolfi's Racing Team, Dubai Roadsters, and to support Wolfi's Cycling Academy. This role will drive brand awareness and organic lead generation by creating engaging, platform‑specific content that aligns with our brand identity and community‑driven values.

• Develop and maintain a monthly content calendar tailored to each platform.
• Write compelling copy and design diverse content assets in line with platform trends and audience interests.
• Schedule content using relevant tools to ensure timely posting and consistency.
• Define and uphold a consistent tone of voice and visual identity for each brand and platform.
• Create a structured content framework (e.g., 20% community, 10% product, 35% local area content) with daily, weekly, and monthly templates.
• Design reusable templates for regular content themes like product highlights and event announcements.
• Engage with audiences through comments, messages, polls, and events in collaboration with the Online Communication team.
• Identify and collaborate with internal and external brand ambassadors to enhance content variety and reach.
• Provide on‑ground social media coverage for races, events, and in‑store moments.
• Research platform algorithms to optimize organic growth, engagement, and reach.
• Monitor industry trends and conduct competitor analysis to stay ahead of the curve.
• Build and manage an ongoing repository of innovative content and campaign ideas.
• Prepare monthly and campaign‑specific reports to evaluate performance and refine strategies.
• Work closely with Marketing, IT, E‑commerce, Sales, Operations, and Online Communications to ensure strategic alignment.
• Gather feedback, participate in campaign planning, support team training, and join regular performance review meetings.

• Bachelor's Degree in Marketing, Communications, or a related field (beneficial).
• Minimum 3 years of experience managing social media for consumer‑focused brands.
• Strong copywriting, visual storytelling, and community engagement skills.
• Proficiency in content creation and scheduling tools.
• Solid understanding of social media algorithms and platform best practices.
• Excellent communication and collaboration skills.
• Experience with video content creation is a plus.

• Health insurance coverage.
• Opportunity to work in a dynamic, community‑focused environment.
• Professional development and growth opportunities.
• Employee purchase discount.

• Mid‑Senior level

• Full‑time

• Marketing and Sales

• Retail

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