Senior Marketing Associate Tanagra; Emiratisation
Overview
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps.
Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally. Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM.
Their collective efforts have earned the Group the Great Place to Work certification in several markets. Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.
You’ll Be Doing
As a Senior Marketing Associate at Tanagra, you will play a crucial role in driving the brand’s visibility and growth through the execution of integrated marketing strategies. You will work closely with the Marketing Specialist and cross-functional teams to develop and implement trade marketing initiatives, organize high-profile events, manage PR and media activities, and lead influencer marketing efforts. You will also be responsible for nurturing partnerships, orchestrating 360-degree marketing launches, and ensuring all communications reflect Tanagra’s brand values of luxury and excellence.
Key Responsibilities- Trade Marketing:
Develop and execute trade marketing strategies to support retail and sales teams in driving brand visibility and product sell-through. - Trade Marketing:
Collaborate with retail and merchandising teams to plan in-store activations and promotions that enhance the customer experience. - Trade Marketing:
Monitor and analyze the performance of trade marketing initiatives and optimize strategies based on insights and ROI metrics. - Events Management:
Plan, coordinate, and execute high-profile luxury events, including product launches, VIP experiences, and brand collaborations. - Events Management:
Manage event logistics, budgeting, and post-event analysis, ensuring a seamless experience that aligns with Tanagra’s brand image. - Events Management:
Work with internal teams and external partners to ensure successful execution of events, driving brand awareness and customer engagement. - PR & Media Relations:
Build and maintain relationships with key media outlets and journalists to secure coverage in luxury, lifestyle, and trade publications. - PR & Media Relations:
Coordinate with content team or PR agencies to produce press releases, media pitches, and other PR materials, ensuring consistent messaging across all communications. - PR & Media Relations:
Track media coverage, report on PR performance, and manage media partnerships to maximize brand exposure. - Influencer Marketing:
Identify and collaborate with influencers, bloggers, and content creators who align with Tanagra’s luxury brand values. - Influencer Marketing:
Develop and implement influencer marketing campaigns that drive brand awareness, engagement, and product visibility. - Influencer Marketing:
Measure and report on influencer campaign performance, optimizing strategies to enhance ROI. - Partnerships:
Identify strategic partnership opportunities with luxury…
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