General Manager – Automotive Aftermarket

A) Strategic Growth & Business Expansion

• Providing visionary leadership to steer strategic planning, growth, and profitability.
• Develop and execute a 3–5-year strategic business roadmap focused on growing non-captive revenue, expanding market share and improving profitability.
• Lead the transition from captive-driven operations to a diversified non-captive business model including B2B, retail, e-commerce, and export channels.
• Identify and develop ancillary businesses to bring synergies such as car care services or lifestyle accessories.
• Establish new geographies, dealer networks, and partnerships to reduce dependency on any single client or market.
• Identifying and capitalizing on market trends and emerging opportunities.
• Analyze competitor strategies, and pricing structures for growth.
• Form strategic alliances with complementary brands, OEMs, or regional partners to strengthen business and private label opportunities to expand the product portfolio.

• Introducing channel segmentation strategies for retail, online and B2B to grow profitably.
• Enhance First Option brand positioning and visibility through marketing innovation and customer experience excellence.
• Drive customer acquisition and retention strategies by loyalty programs, and data analytics.
• Strengthen relationships with car dealerships, workshops and fleet operators to secure recurring business.

• Establish and standardize core business processes across production line, sales and customer service.
• Introduce SOPs and KPIs with clear review mechanisms.
• Develop a culture of continuous improvement and lean operations to balance growth with financial prudence.
• Build a scalable supply chain solution with control over quality and delivery.

• Build a leadership team and organizational structure.
• Create a performance-driven culture focused on accountability, learning, and innovation.
• Oversee talent acquisition aligned with business requirement — retail management, digital marketing and category management.

• Work closely with the CFO on budgeting, forecasting, and capital allocation.
• Own P&L performance, ensuring profitable growth and strong cash flow discipline.
• Identify new revenue streams and high-margin product categories to enhance profitability.
• Diversify revenue mix — target >60% non-captive contribution within 2 years.
• Monitor financial KPIs: revenue growth, gross margin, EBITDA, and return on capital.

• Maintain transparent reporting and regular updates to the Board on progress, risks, and corrective actions.
• Ensure regulatory and compliance adherence across operations.
• Build strong external relationships with suppliers, regulators, and partners
• Drive continuous improvement in corporate governance, ethics, and sustainability.
• Anticipate market risk and develop mitigation strategies for supply chain, pricing, and competitive pressures

• Minimum experience

• 10–15 years of experience in automotive and aftermarket, with at least 5 years in a GM/ Business Head role within the same industry
• Entrepreneurial mindset with execution excellence, commercial acumen, and team-building ability.
• Strong understanding of retail expansion and B2B networks.