Head of Commercial, Sales & Membership | Post

We are recruiting an experienced Head of Commercial, Sales & Membership on behalf of a premium, multi-site fitness business in the UAE. This is a senior leadership role responsible for driving membership growth, commercial optimisation, corporate partnerships, and revenue performance across new and existing locations.

This opportunity suits a commercially sharp, results-driven leader with strong UAE fitness industry experience and a proven track record in membership-based business models.

The Head of Commercial, Sales & Membership is a critical leadership position within the senior management team. You will own end-to-end commercial performance, including membership acquisition and retention, sales strategy, corporate partnerships, retail revenue, and commercial planning for new site launches.

• Build and execute a scalable commercial strategy to support business growth and expansion
• Lead commercial planning for new gym launches, including presales strategy, pricing, category mix, and local market positioning
• Forecast demand, membership ramp-up, and commercial viability for upcoming locations
• Identify new revenue streams and commercial opportunities
• Collaborate closely with Finance on budgets, forecasts, ARPM targets, and revenue KPIs

• Own membership acquisition, conversion, and retention across all branches
• Design and manage a performance-driven sales system with clear KPIs and reporting
• Strengthen retention programmes, member journey touchpoints, and lifetime value
• Ensure premium service standards are embedded throughout the sales and membership journey

• Develop and grow corporate partnerships and B2B revenue streams
• Lead negotiations for corporate memberships, sponsored seats, and partnership activations
• Identify and close strategic collaborations that enhance brand reach and commercial value

• Lead commercial optimisation of retail and ancillary revenue streams
• Drive category development, product innovation, pricing strategy, and brand collaborations
• Improve profitability and stock efficiency across retail and F&B outlets

• Own group-wide commercial dashboards, KPIs, and reporting
• Analyse sales trends, membership mix, and revenue per member
  
  Deliver monthly commercial insights to senior leadership
• Ensure transparent, accountable commercial performance across all sites

• Build, mentor, and develop a high-performing commercial and sales team
• Lead with energy, accountability, and a strong performance culture
• Collaborate cross-functionally with Operations, Marketing, HR, and Finance

• 5–10 years’ leadership experience in fitness, health club, hospitality, or membership-based businesses
• Proven success managing multi-site commercial operations
• Strong background in membership sales models
• Experience developing corporate partnerships and B2B solutions
• Solid financial acumen with P&L understanding
• Excellent communication skills and professional English proficiency
• UAE-based candidates only (UAE fitness / gym experience essential)

• Commercially sharp and business-focused
• Results-driven with high accountability
• Entrepreneurial mindset, comfortable in growth environments
• Inspirational, hands-on leader
• Passion for fitness, lifestyle, and performance

• Total package:
  Up to AED 25,000
• Commission structure: TBC
• Bonus scheme: TBC
• Employment visa provided before joining
• Medical insurance
• 30 calendar days annual leave + UAE public holidays
• Paid annual flights as per company policy
• Free gym membership
• 5 working days per week
• Flexible working hours required