Brand Manager | Retail | KIABI

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Job Requisition

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa. Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands.

By upholding our values of respect, excellence, collaboration and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

The Brand Manager is responsible for driving performance across all stores, ensuring operational excellence and brand compliance. They will implement strategic business plans for profitability and ensure consistent store experiences reflecting brand values. This role requires close management of team training, policy adherence, and risk minimization, while also focusing on customer experience. The manager will interact extensively with senior management and stakeholders, necessitating strong diplomacy and relationship‑building skills.

• Set guidelines for margin exploitation by product area and establish processes to analyze margin deviation.
• Develop a global commercial strategy covering short, medium, and long term.
• Define store layout and product category mix according to brand guidelines.
• Ensure operational standards for visual merchandising, stock availability, customer service, and security while maintaining brand integrity.
• Train and develop team members to achieve business plan and sales targets.

• Develop the brand operations strategy and strategic plan.
• Construct, implement, monitor, and control the budget and operational costs for all stores.
• Enforce company procedures to maintain inventory accuracy, system integrity, and profit protection.
• Drive cost‑saving initiatives and efficiencies by challenging existing processes.
• Work with GM‑HR to monitor manpower costs and maximize productivity.
• Review and revise standard operating procedures as necessary.
• Support and lead store managers in implementing audit recommendations.

• Recruit top‑notch sales associates to deliver top line sales.
• Work with GM‑HR to deliver employee engagement solutions compliant with HR policies and legislation.
• Coach and mentor store managers and ensure succession plans are in place.
• Evaluate and develop high‑potential employees.
• Act as a role model for company values and brand‑specific behaviors.

• Promote brand and corporate values consistently.
• Ensure compliance with legislation, regulation, and corporate governance across stores.
• Communicate proactively with brand partners to maintain strong working relationships.
• Collaborate with brand principles to resolve issues and deliver commercial priorities.

• Manage market entry and store opening projects with provided resources.
• Ensure compliance with legislation and brand requirements for new territories.
• Plan and execute strategic operational plans, including expansion into new markets.

• Strategic planning and analytical skills.
• Strong communication and leadership capabilities.
• Proficiency in Microsoft Office Suite.
• Confident decision‑making and ability to adapt to market trends.

• College or university degree is required.
• Retail fashion experience is preferred; passion for fashion is a must.
• Proven strategic planning and analytical skills.
• Proficiency in Microsoft Office programs.
• Strong leadership skills and confident decision‑making.
• Up‑to‑date with latest trends and strong sales focus.
• Effective communication and eager to learn.

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