Digital Innovation Manager

At Boutiqaat
, innovation isn’t a buzzword it’s how we grow. We’re looking for a Digital Innovation Manager who can combine AI expertise, digital marketing intelligence, product thinking, and strong project leadership to help transform our digital system into a more intelligent, automated, and insight-driven platform.

This role will drive the next generation of AI-powered marketing, customer experiences, and digital product innovations that will shape how millions of customers interact with Boutiqaat.

• Develop and lead Boutiqaat’s AI innovation roadmap across marketing, content, CRM, loyalty, and digital product experiences.
• Identify and implement emerging technologies such as Generative AI, AI agents, predictive models, and automation tools.
• Align AI initiatives with key business goals including revenue growth, customer retention, operational efficiency, and brand differentiation.
• Implement AI solutions for campaign optimization, audience segmentation, media targeting, and automated performance insights.
• Deploy AI-powered tools for content creation across social media, influencer campaigns, SEO, and product content.
• Introduce machine learning models for predictive retention, churn prediction, dynamic segmentation, and personalized messaging.
• Collaborate with Marketing, CRM, Product, and Tech teams to integrate AI into customer journeys, loyalty programs, and engagement strategies.
• Partner with Product and Engineering teams to build AI-powered features such as smart search, recommendations, virtual try-ons, personalization tools, and automated notifications.
• Lead prototyping, pilot programs, A/B testing, and proof-of-concept initiatives to scale innovative AI solutions.
• Work with Data, BI, and Engineering teams to ensure strong data infrastructure supporting AI initiatives.
• Evaluate AI platforms, Martech solutions, and external technology vendors.
• Drive organization-wide AI adoption through training, playbooks, and cross-functional collaboration.
• Manage AI innovation projects end-to-end concepts to implementation and optimization.

• Bachelor’s degree in computer science, Data Science, Engineering, or a related field (master’s preferred).
• 5–8 years of experience in AI/ML, digital innovation, marketing technology, or product management.
• Strong knowledge of AI/ML concepts, Generative AI, LLMs, data pipelines, and marketing technology stacks.
• Experience with cloud platforms (GCP, AWS, Azure, Oracle) and containerized solutions.
• Hands‑on experience with marketing automation platforms, CRM systems, CDPs, and AI content tools.
• Strong analytical thinking, stakeholder management, and project leadership skills.
• Experience in beauty, fashion, e‑commerce, or retail is an advantage.

At Boutiqaat, you won’t just join a company you’ll join a movement redefining e‑commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Kickstart your career with hands‑on experience, expert mentorship, and real impact.

Apply now and be part of something exciting!