Digital Marketing Specialist

On behalf of World-famous ICT company - Huawei, we are looking for a passionate Digital Performance & Media Operations Specialist - Ecommerce (3C/MEA) to join the team. Key Responsibilities

• Performance & GTM Lead:
  Drive digital performance for 3C product launches and daily sales across MEA markets to hit ROAS and CPA targets.
• Cross-functional Campaigns:
  Collaborate with internal departments to lead major promotional campaigns (White Friday, Ramadan) and New Product GTM (Go-to-Market) strategies.
• Conversion Strategy:
  Execute lower-funnel tactics, including retargeting, abandoned cart recovery, and high-intent audience scaling for high-value tech products.
• Whats App Ecosystem:
  Lead the "Conversation-to-Sale" journey via Whats App Business API, managing chatbot flows and automated lead qualification.
• Technical Operations:
  Oversee tracking integrity (GTM, Meta CAPI, GA4) and diagnose attribution discrepancies to ensure data-driven decision-making.
• Data & Insights:
  Build performance dashboards to provide actionable insights on creative efficiency and cross-market competitiveness.

• Platform Expertise: 3+ years in Google Ads, Meta, Tik Tok, and Snap Ads; 3C/Consumer Electronics industry experience is highly preferred.
• Technical Mastery:
  Deep knowledge of tracking infrastructure (CAPI/GTM) and full-funnel attribution models.
• Stakeholder Management:
  Proven ability to coordinate with multiple internal teams to execute complex, large-scale digital campaigns.
• Regional Savvy:
  Experience in the MEA market and a strong understanding of local consumer behavior during major shopping peaks.
• Analytical & Agile:
  Expert in Excel/Looker Studio; ability to thrive in a fast-paced, "launch-driven" regional environment.
• Agency Background:
  Previous experience in a major media agency is a significant plus.