Senior Manager

❤️ Meet your Dream Team

Hi there! We're Welcome Tomorrow — the digital marketing agency behind some of Africa's most successful brands 👋.

Welcome Tomorrow was founded in 2021, starting from a simple observation: the world's most advanced growth marketing techniques are not localised for emerging markets. Online marketing is increasingly complex and competitive and there is too much fragmentation in the expertises required to build sustainable compounding growth. Today, very few partners have a 360 vision of the key components that contribute a business success.

Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa. We operate along 3 main pillars:

• Performance Marketing: we build an implement campaigns that driving business results for our customers (such as online sales, leads, usage or revenue) for mobile apps and web
• Creative Studio: relevant creatives and messaging are paramount in any campaign performance. We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach
• Tracking & Analytics: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, faster

We are looking for a highly technical, client-facing Senior
Performance Manager who understands growth as a holistic discipline: not just media buying, but the full ecosystem of paid & organic levers that drive measurable business outcomes.

You will be the architect of multi-region paid media strategies across mobile app and web channels, the primary strategic adviser for large customers, and the internal mentor for our junior media buyers.

⚠️ Important: for this role, you MUST have extensive past experience working with mobile apps and master user acquisition and user retention for apps.

• Strategic Growth Leadership:
  Act as trusted adviser to senior stakeholders (CMOs, CEOs) to drive account strategy across multiple regions. Identify and leverage relevant pillars (paid media, organic media, retention strategies) to achieve specific business outcomes. Distil core business goals into clear, actionable plans communicated to our clients
• Multi-Channel Campaign Management:
  Design and execute campaigns across mobile app and web, going beyond basic Google and Meta to include emerging channels, programmatic, and local networks. Optimise for high-value, deep-funnel events (in-app purchases, loan approvals, subscription renewals)
• Reporting Mastery:
  Confidently lead QBRs, translating analytics in to powerful business insights and strategic plans to drive success based on customer business KPIs. Enhancing reporting templates and ensuring our teams use a standard, proof-tested reporting methodology across all customers
• Account Leadership:
  Manage cross-functional teams (analytics, paid media, SEO, creative) with relentless follow-through, making sure all parts come together and finding solutions when you hit blockers. Take full accountability for team execution and client results
• Team Upskilling:
  Actively supporting our team of Media Buyers, setting growth milestones and supporting the team to grow their skills by continuously raising the bar. Optimising our internal standards based on your learnings to upskill the team at scale

• 3-5 years of advanced performance marketing experience with strong emphasis on mobile app growth and web-based acquisition, including full-funnel optimisation (from awareness, to long term retention)
• Advanced measurement expertise (Apps Flyer, Adjust, Firebase, Meta SDK) with ability to prove deep-funnel ROI, plus expert-level on Google Tag Manager/GA4 to diagnose web tracking issues autonomously
• Expert-level implementation and optimisation across all major platforms (Google Ads, Meta, Tik Tok, programmatic networks such as SA360 and DV360, local channels)
• Analytics fluency with demonstrable ability to analyse performance data, and turn it into business insights, clear reports and actionable roadmaps involving multiple…