GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector.
Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
Accelerate growth across existing marketplace channels including Amazon, Noon, Insta Shop, Talibat, aggregators, and emerging commerce platforms
Scale GMG's owned DTC ecosystem, including dark stores, omni-services, and direct digital commerce
Lead the development and launch of GMG's &U platform into a fully-fledged wellbeing marketplace app, integrating Sports, Everyday Goods, Health & Beauty, and new verticals
This role will shape how millions of consumers discover, engage, and transact with GMG, and play a central role in delivering GMG's ambition to become the world's leading wellbeing company.
Key Responsibilities- Own and accelerate GMG's growth across third-party marketplaces and aggregators.
- Driving revenue and net operating profit across regional aggregator platforms
- Optimising product assortment, availability, pricing, promotions, and visibility
- Improving placement, conversion, and share of search through commercial and operational excellence
- Ensuring accurate, real-time inventory visibility and fulfilment readiness
- Expanding and scaling dark store marketplace fulfilment capabilities
- Identifying and unlocking new marketplace growth opportunities across the region
- Success is measured by sustained, profitable growth and increased market share.
- Build and Scale GMG's &U Marketplace Platform
- Lead the evolution of GMG's &U app from a loyalty platform into a fully integrated marketplace commerce platform.
- Partnering closely with IT to define and deliver the platform roadmap
- Building a scalable marketplace model across multiple GMG divisions
- Defining the commercial, assortment, fulfilment, and service model
- Ensuring seamless integration with supply chain, finance, and customer experience
- Launching and scaling the platform to become a major revenue and engagement channel
- Strengthen GMG's owned digital commerce capabilities across &U app, and omni-services.
- Driving conversion, sales growth, and profitability across owned digital channels
- Expanding fulfilment capabilities, including dark stores and rapid delivery
- Ensuring seamless integration between digital and physical retail
- Building scalable, future-ready commerce infrastructure
- Digital is expected to outpace physical retail growth and become a core contributor to GMG's future.
- Act as the central leader connecting e-grocery performance across GMG's ecosystem.
- Work closely with divisions on commercial strategy, planning and execution
- IT on platform and product development
- Marketing on activation and growth
- Supply chain on fulfilment and service capability
- Finance on profitability and performance
- Build and lead a high-performing commerce team capable of operating at scale.
- Hiring, developing, retaining top talent and creating a culture of ownership, accountability, and excellence
- Ensuring clear priorities, disciplined execution, and high standards
- Building strong integration with wider GMG functions
- 10+ years track record growing marketplace and DTC commerce businesses at scale
- Experience working with Amazon, Noon, Insta Shop, Talabat or similar platforms
- Experience building or scaling digital commerce platforms or apps
- Strong commercial leadership with clear ownership of revenue and profitability
- Experience operating in fast-moving, complex environments
- Experience working cross-functionally with technology, marketing, supply chain, and finance
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