Head of Acquisition – E-commerce & Financial Education

A fast-growing e-commerce and financial education business is on a mission to transform how individuals learn about wealth creation and investing. With a strong media presence and a highly engaged community, the company is now seeking a Head of Acquisition to drive profitable and scalable growth. This role is based in Dubai and requires full professional fluency in French. We are open to candidates currently based in Dubai or those located in France who are willing to relocate.

Given the company’s audience and market positioning, the successful candidate must be confident operating in French across paid acquisition, content strategy and performance marketing environments. This is a strategic leadership role within a premium programme and infopreneur ecosystem. It is not an execution-only position. The successful candidate will take full ownership of the acquisition engine, building systems, leading optimisation and scaling sustainable revenue growth.

As Head of Acquisition, you will own the entire growth and performance marketing strategy. You will lead both paid and organic acquisition channels, optimise marketing efficiency metrics and build robust tracking and automation systems to support long-term scalability. This role is particularly suited to someone with experience in digital education, online coaching, premium programmes or info-product ecosystems.

• Paid Acquisition:
  Lead the strategy and execution for paid acquisition channels, including Meta, You Tube, and Google Ads.
• Growth Optimisation:
  Focus on optimising CAC, LTV, and MER to scale efficiently and profitably.
• Organic Strategy:
  Build and implement a scalable organic acquisition strategy, leveraging SEO, You Tube, and email marketing.
• Tracking & Attribution:
  Own the full tracking and attribution process to ensure reliable, actionable data across paid and organic channels.
• Automation & Systems:
  Oversee marketing automation systems and technical infrastructure to eliminate friction and drive smooth lead flow.
• Data-Driven Decisions:
  Make strategic decisions based on data, ensuring continuous optimisation of acquisition channels.

• Experienced in acquisition or performance marketing, with expertise in managing significant budgets (ideally >€100k/month).
• Advanced knowledge of tracking and attribution tools like GA4, Hyros, GTM (server-side), and Active Campaign.
• Experience with paid channels, including Meta Ads, Google Ads, You Tube Ads.
• Strong analytical mindset, with the ability to optimise channels for maximum ROI.
• A track record of scaling acquisition strategies and building data-driven, reliable systems.

• Performance Obsession:
  You understand and prioritise CAC, LTV, and MER over vanity metrics like CPC or CTR.
• Team
  
  Collaboration:
  
  You thrive in a collaborative environment and can work effectively across technical and marketing teams.
• Ownership:
  You take full responsibility for your work and continuously seek opportunities for improvement.
• Fast-Paced Adaptability:
  You’re comfortable working in a dynamic, high-stakes environment, with the ability to move quickly and take decisive actions.

If you are a French-speaking growth leader ready to scale a premium e-commerce and financial education platform from Dubai, we would love to hear from you. Please get in touch with our team, including a copy of your CV via the form below.