Digital Marketing Specialist

We are looking for a dynamic and experienced Digital Marketing Specialist who will be responsible for developing, implementing, and managing our digital marketing campaigns. The ideal candidate will have a deep understanding of Google Ads, Technical SEO, and Meta Ads (Facebook, Instagram), and will be able to create strategies that drive traffic, generate sales, and boost brand awareness.

• Develop and execute Meta Ads campaigns to increase brand awareness and drive engagement.
• Create and manage ad creatives, targeting options, and bidding strategies.
• Monitor and optimize campaign performance to meet marketing objectives.
• Analyze and report on ad performance, providing insights and recommendations for improvement.

• Track, analyze, and report on key performance metrics across all digital marketing channels.
• Use data‑driven insights to inform marketing strategies and decision‑making.
• Prepare regular performance reports and presentations for management.

• Google Ads Management:
  • Develop and execute Google Ads campaigns to drive traffic and conversions.
  • Monitor and optimize campaign performance to ensure maximum ROI.
  • Conduct keyword research and create compelling ad copy.
  • Analyze and report on campaign performance using Google Analytics and other tools.
• Technical SEO:
  • Conduct technical SEO audits to identify and fix issues that may impact search engine rankings.
  • Optimize website architecture, content, and on‑page elements for improved SEO performance.
  • Implement strategies for improving site speed, mobile usability, and overall user experience.
  • Stay updated with the latest SEO trends, algorithms, and best practices.
• Collaboration and Communication:
  • Work closely with the marketing team to align digital marketing efforts with overall marketing strategy.
  • Collaborate with designers, content creators, and developers to ensure cohesive and effective campaigns.
  • Communicate effectively with internal stakeholders and external partners to drive project success.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in managing Google Ads, Technical SEO, and Meta Ads (Facebook, Instagram).
• Strong analytical skills and the ability to interpret data and make data‑driven decisions.
• Excellent understanding of digital marketing concepts and best practices.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, Facebook Ads Manager).
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in a fast‑paced environment.

It is NOT ok to contact this poster with other commercial interests.