Growth Manager - Lending
Job Description & How to Apply Below
Role Summary
You will be part of the Core Growth Team r key focus will be on our core lending products including Cash Now, SNPL, Easy Cash and Installment Cards. You will play a critical role in executing CRM campaigns, conducting ad hoc analysis, and leveraging marketing automation tools to drive customer acquisition, engagement, and retention. You will work with both third-party platforms and in-house CRM systems, using data analytics and SQL to optimize growth efforts.
You will work closely with all members of the growth team to gather, track, and analyze data from a variety of sources, including first party data, MMPs, CRM analytics, and much more.
- Design and implement growth strategies to increase user acquisition, retention, and revenue for the Botim app.
- Leverage data-driven insights and industry trends to optimize current campaigns and identify new growth opportunities.
- Perform exploratory data analysis (EDA) to uncover trends, patterns, and customer behaviors that inform growth strategies.
- Collaborate with product team to handle product-led growth initiatives like cross-selling, app real estate maintenance, etc
- Execute and manage lifecycle marketing campaigns via third party tools like Moengage, Braze, etc and in-house CRM systems
- Create and segment customer lists for targeted email, SMS, and push notification campaigns.
- A/B test messaging, timing, and audience segmentation for improved results.
- Using SQL/Python to automate reports, tasks and procedures for the growth team
- Develop innovative experiment ideas to test hypotheses and drive business growth.
- Provide data-driven suggestions and actionable insights to enhance user engagement, improve conversion rates, and support strategic initiatives.
- Continuously monitor market trends, user behavior, and competitor activity to adapt and refine growth strategies accordingly.
- Bachelor's degree in data science, statistics, mathematics, computer science or related field
- Previous experience in similar industry is definitely advantageous.
- 3-5 years of experience in data analytics/data science field
- Strong analytical and data visualization skills
- Highly Proficient with SQL. Python knowledge is a plus
- Preferred previous experience with analytics and martech tools such as MoEngage, Braze, Appsflyer, Adjust, Google Analytics, Tableau, etc
- Understanding of growth channels and strategies.
- Strong data visualization skills. Experience creating dashboards
- Attention to detail balanced with swift execution.
- Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team.
Job code: EX-EC3F9CE
B
Job type:
Full-time
Location:
Dubai
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